The Chairman of the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR), Mr. Segun McMedal, has urged states and federal government to look inwards and patronise the nation’s local PR practitioners, so as to serve as a morale booster to such practitioners.
McMeel, while speaking with the Nigerian Tribune, recently, stated that such patronage had become imperative to help shore up the financial fortunes of the practice, which had been negatively impacted by the Coronavirus pandemic.
According to him, PR practice in the country had not been able to maximise its potential due to lack of government’s patronage and recognition.
The Lagos NIPR boss stated further that for the sector to survive the post-COVID era, it became imperative for the government, at all levels, to do more in encouraging practitioners in the profession by patronising local PR practitioners
“Public Relations practitioners, in the country, have what it takes to move the profession to the next level. But one major challenge facing the practice in this part of the globe is non-patronage from the public sector.
“In recent past, we still had occasions when the federal government and, even some political parties had to look beyond the shores of the land, for PR agencies. This definitely can not continue if the federal government is truly desirous of getting businesses back on their feet.
“Governments in this part of the world, still remain the major spender and catalyst of the economy, that is why the need to support PR practice has become imperative,” he added.
McMedal also called for a change in attitude of the nation’s financial institutions to PR practice. He noted that the wrong disposition of the nation’s financial institutions to the profession had made access to loan facilities, almost impossible for practitioners to boost their businesses.
“Banks do not really understand what PR practice is all about. Unfortunately, such attitude has made it almost impossible for us to access loan facilities from them, because they can not really analyse the business,” he added.
The Lagos NIPR boss also stressed the need for practitioners in the sector to be tech-savvy, so as to be able to survive in the new PR space induced by the pandemic.
YOU SHOULD NOT MISS THESE HEADLINES FROM NIGERIAN TRIBUNE
Nigeria Records 603 New COVID-19 Cases, Total Now 28,167
The Nigeria Centre for Disease Control (NCDC) has confirmed 603 new cases of COVID-19 in the country, bringing the total number of confirmed cases to 28,167… Read Full Story
COVID-19: Why govs, others are more at risk —Medical experts
MEDICAL experts have spoken on factors that are capable of putting governors and other key political leaders on the first line of the coronavirus pandemic in more danger. They, however, dispelled as untrue the notion that the incidence of COVID-19 is higher among political office holders or health workers as many people assume… Read Full Story
UN Suspends Air Services As Terrorists Attack Chopper In Borno
The United Nations (UN) on Saturday announced a suspension of humanitarian air services in the northeast following the latest attack on one of its helicopters in Borno… Read Full Story
Buhari Appoints Pam As Christian Pilgrims Commission Executive Secretary
President Muhammadu Buhari has approved the appointment of Rev Yakubu Pam as the Executive Secretary of Nigerian Christian Pilgrims Commission (NCPC)… Read Full Story
Appeal Court Upholds Yahaya Bello’s Election As Kogi Governor
The Court of Appeal, Abuja Division on Saturday affirmed the election of Yahaya Bello as the duly elected governor of Kogi State… Read Full Story
MFM To Begin Another 30 Days Prayer Retreat
The General Overseer of Mountain of Fire and Miracles Ministries (MFM), Dr Daniel Olukoya, has directed that members to extend the ongoing 30 Days Prayer Retreat which marks third session… Read Full Story
109,823 N-Power Beneficiaries Now Business Owners ― Minister
The Minister of Humanitarian Affairs, Disaster Management and Social Development, Hajiya Sadiya Umar Farouq, says no fewer than 109,823 beneficiaries of the N-Power Programme are now business owners… Read Full Story
Who Flies APC Flag In Ondo?
EXCEPT the leadership of the All Progressives Congress (APC) handles the primary election or selection of its candidate for the Ondo State governorship election carefully, the party in the state may be heading towards another round of crisis similar to the one that engulfed it in Edo State recently which may cause it to… Read Full Story
No Difference Between PDP, APC —Olateru-Olagbegi
Martins Kunle Olateru-Olagbegi is an aspirant of the Action Democratic Party (ADP) in the forthcoming governorship election in Ondo State. He speaks with HAKEEM GBADAMOSI on the preparedness of the party… Read Full Story
VOICE OF COURAGE: E No Finish?
The controlling leadership of ACN got a casual job in 2015 and took it like a mega contract. They did more than a month’s job for a day’s pay. They pawned everything in exchange for nothing. All core values were thrown away. The ancient landmarks of the fathers were set aside. Many of the icons in the land were… Read Full Story
GIBBERS: Buhari Isn’t Judiciary’s Messiah (1)
In the last 12 years, salaries of Nigerian judges have not been reviewed. In a review of the development of inflation rates in Nigeria between 1979 and 2019, by Worlddata,the average inflation rate was calculated at 19.2 per cent. Now, hold your breath. The report added “overall, the price increase was 80,304.39 per cent… Read Full Story
Threatened Cooperation! Cooperative Societies In The Cloud Of COVID-19
ALL over the world, especially in Third World economies, one of the platforms through which peoples’ common business dreams and financial needs are crytalised is the cooperative society. A cooperative society is simply a voluntary association of individuals who have come together to pursue their economic goals… Read Full Story
COVID-19: The Church And The New Order
The Church is just one of the institutions that have been caught in the heat of the coronavirus pandemic following the ban on public gatherings for about three months as a way of controlling the spread of the virus by the federal and state governments… Read Full Story
40 Years After, Ayinla Omowura Remembered With Album
As part of the activities to mark the 40th year anniversary of the exit of Apala icon, Waheed Ayinla popular as Ayinla Omowura, an album entitled ‘Anigilaje has been released in his honour… Read Full Story