In Nigeria markets, especially in popular markets like Balogun Market in Lagos, Wuse Market in Abuja, or Ariaria Market in Aba, and so on, negotiation is expected.
In markets, prices are often deliberately increased because they know buyers will bargain. So, if you want to shop smart, knowing how to negotiate prices in Nigerian markets is a skill you must learn. This article is about how to do it confidently and successfully.
1. Do Your Research Before You Go
Before stepping into any market, find out the general price of the item you want. Ask friends, check online marketplaces and get an idea of the normal price range.
When you already know the expected price, it becomes easier to negotiate because you will not be fooled by outrageous opening prices.
2. Dress Casually and Keep Things Simple
Believe it or not, how you look can affect the price you are given. If you look too flashy or rich, sellers may think you can pay anything.
To negotiate prices in Nigerian markets successfully, wear simple clothes, avoid flashy jewellery, and carry a small bag or purse. Blend in like a regular market shopper.
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3. Never Accept the First Price
The first price you hear from a seller is almost always higher than the real value. Sellers in Nigeria expect customers to bargain.
Politely but confidently offer a much lower price than what they said. For example, if a seller says N10,000, you can start your offer around N5,000 or N6,000 and allow them to bring it down gradually.
4. Be Polite but Firm
When you negotiate, be respectful and friendly. A smile and a good attitude can go a long way. Greet the seller properly, show interest, but also be firm when discussing your price.
If the seller sees that you are serious and know what you are doing, they are more likely to agree or meet you halfway.
5. Be Ready to Walk Away
One secret on how to negotiate prices in Nigeria markets effectively is learning how to walk away if the seller refuses to agree with your price. Sellers do not like to lose customers.
Sometimes, when they see you walking away, they will call you back and offer you a better deal. But even if they don’t, there are usually many other sellers selling the same product nearby.
6. Buy in Bulk if Possible
If you want to buy many items, say it upfront. Sellers usually give better prices to customers who buy more. You can say something like, “I want to buy six pieces, can you give me a good price?” Buying in bulk gives you a stronger position in negotiation and helps you save more money.
Learning how to negotiate prices in Nigerian markets is an important life skill, especially if you want to save money and shop wisely.
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