Joshua Oguntan is an expert in Digital Marketing. In this interview with SEGUN ADEBAYO, he speaks on various areas of digital marketing, how it can be applied and why Nigerians should embrace it. Excerpts:
As an expert in digital marketing world, what does music marketing campaign entail?
Music marketing campaigns in the digital age involve leveraging various digital channels to promote and distribute music to a targeted audience. This includes creating engaging contents, music videos, behind-the-scenes footage, or interviews to attract and engage fans. They can also utilise social media platforms and influencers to build a strong online presence and reach a wider audience.
How do you think Nigerian artistes and other can leverage on this?
They can optimise their online presence and e-commerce platforms to attract international customers and facilitate export sales. You will how they can also collaborate with international influencers or brands to increase global visibility and reach. Many people don’t understand they can also utilise paid advertising campaigns to target specific international markets to drive foreign traffic to Nigerian businesses. Developing and marketing digital products.
As someone that is involved in a highly technical field, how do you hope to transfer this knowledge to young Nigerians?
As someone involved in a highly technical field, I’m looking to transfer knowledge to young Nigerians through mentorship programmes to young Nigerians interested in digital marketing, providing guidance, sharing experiences, and helping them navigate the entertainment industry.
Tell us more about your experience as it relates to strategy delivery management?
The experience has been really nice and challenging as it involves effectively planning, executing, and overseeing digital marketing strategies for brands within and outside the country.
How do you spend your leisure time?
I enjoy reading, exploring technologies, listening to music, watching movies, and spending time with family and friends. I also find relaxation in outdoor activities like hiking or playing sports. Additionally, I like to stay up-to-date with industry trends and developments by reading relevant articles or participating in online communities and forums related to digital marketing.
Beyond music, what has been the impact of digital marketing on Nigeria?
The impact has been significant and and evident in the growth of the Nigeria cyber space and how people have come to embrace digital business engagement. continue to grow. Some notable impacts include increased brand visibility and awareness, it has allowed businesses, especially small and medium-sized enterprises (SMEs), to reach a wider audience, increase brand exposure, and compete with larger competitors. Through social media and other digital channels, businesses can interact with customers, build relationships, and provide personalised experiences.
There is also the cost-effectiveness which allows businesses with limited budgets to achieve significant results. The growth of digital marketing has created employment opportunities for young Nigerians and contributed to the overall growth of the digital economy in the country.
Would you expatiate on the key skills one needs to succeed in this field.
This skill involves using tools like Google analytics to track and analyse marketing campaign performance, measure key metrics, and make data-driven decisions. Conversion rate optimisation (CRO). Key skills in digital marketing include paid marketing as this involves running online campaigns using platforms like Google Ads, Facebook Ads, or Instagram ads to reach a targeted audience and drive traffic or conversions. Search engine optimization (SEO): This focuses on optimizing websites and content to improve organic search engine rankings and visibility. It involves keyword research, on-page optimisation, link building, and technical SEO. Email marketing: This involves creating and sending targeted email campaigns to nurture leads, build customer relationships, and drive conversions. It includes building subscriber lists, creating engaging content, and analysing campaign performance.
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