Tag: Marketing

Why marketing practitioners must brace up for new market reality — Experts

By Akin Adewakun
Dangote-Refinery

When the market becomes the meme: What the Dangote IPO is teaching us about marketing

By Tribune Online
Professor Elijah Ebenehi Ogbadu

Kogi varsity professor calls for marketing strategies to tackle poverty, insecurity

By Yekini Jimoh
dispatch

How to tailor small business marketing for June 12 

By Eunice Olaleye
Google Marketing Live

Google Marketing Live 2026: How agentic AI is unlocking global commerce for Africa

By Rotimi Ige
Email Marketing in 2026

Email Marketing in 2026: Best platforms for Nigerian small businesses

By Ismaila Biliaminu Manne
brands in hospitality sector Digital Marketing

5 types of marketing for promoting business

By Alausa-Issa Zainab
Fayose and file Onanuga on Nigerians Ekiti State election and APC’s primaries ON EFCC on Judiciary women and soldiers at Alagbon Close Justice Salami and Peter Obi Power supply as IG of Police is Oshiomhole be My lords Morocco from Nigeria Katsina bandits Wike vs Fubara The Abubakar Malami on Abubakar Malami US bombing Uncle Dare Babarinsa ambassador et al what your country can do on Genocide and Bishop Onah

De-marketing Nigeria in style

By Sam Nwaoko
Victoria Olajide marketing systems

African founders, creatives need good marketing systems to compete globally —Olajide

By Kingsley Alumona
NMA 2025 marketing growth Marketing

Recognition of excellence key to marketing growth —Tony Agenmonmen, Convener, NMA

By Akin Adewakun
Nigerian Marketing Awards (NMA) 2026 CEVA Logistics and EFL Africa Brand Handlers Summit budget marketing media, Marketing, communications, industry

Brand Handlers Summit: Why we are focusing on Nigeria’s marketing value chain —Organisers

By Akin Adewakun

Data-Driven Marketing in the Age of Privacy: Balancing Personalization with Consumer Trust

By Hilary Utuke
advertising market Marketing Edge celebrates Shobanjo at 80

Reminiscences, as Marketing Edge celebrates Shobanjo at 80

By Akin Adewakun
Affiliate marketing in Nigeria

5 tips to start affiliate marketing in Nigeria

By Eunice Olaleye
paths to explore in marketing, Marketing Automation

Career paths to explore in marketing in 2024

By Eunice Olaleye

EXMAN sensitises UI students on experiential marketing

By Akin Adewakun
Character trumps smartest strategy Troubleshooting diminishing returns Survival dynamics Defining Leadership Dialogue optics Loopholes in leadership The human factor Metrics versus value Visualisation as critical engagement smart impetus for growth Behavioural dynamics in selling Price control Leadership without ego My Thought Experiment Intangible Advantage Selling smart Keep it simple Marketing Capstone

Marketing: Capstone of Resilience

By DR. AKIN OGUNBIYI
Experience economy Experienced brands sell experiences Inventor confidence Investor confidence Invest or find an What poetic license is to poetry is what creative confidence is to The simplicity of design Designs and the signs Everybody loves entrepreneurs Beyond entrepreneurship ‘DNA’ of an Blow your own ‘trumpet’ Witty inventions Entrepreneurial roots Between Vocational Training (VT) Building entrepreneurial capacity Beyond creativity ‘Innovision’ Firms’ firm foundation Components of entrepreneurship Leadership Value innovation laws and logic Value innovation laws and logic“Organic entrepreneurship” “C6H6” Exploring the wisdom in the Creative hobbies versus innovation hubs Entrepreneurial idea versus business Authors and finishers Your money and you Family Business and Family

Gamification marketing (2)

By Niyi Kolade
Storytelling

5 ways storytelling can help your brand

By Eunice Olaleye
Experience economy Experienced brands sell experiences Inventor confidence Investor confidence Invest or find an What poetic license is to poetry is what creative confidence is to The simplicity of design Designs and the signs Everybody loves entrepreneurs Beyond entrepreneurship ‘DNA’ of an Blow your own ‘trumpet’ Witty inventions Entrepreneurial roots Between Vocational Training (VT) Building entrepreneurial capacity Beyond creativity ‘Innovision’ Firms’ firm foundation Components of entrepreneurship Leadership Value innovation laws and logic Value innovation laws and logic“Organic entrepreneurship” “C6H6” Exploring the wisdom in the Creative hobbies versus innovation hubs Entrepreneurial idea versus business Authors and finishers Your money and you Family Business and Family

Gamification Marketing 1

By Niyi Kolade

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