When one considers fashion as distinct from clothing, costume, or dress. It is a socially shared concept of what is to be worn at a particular point in time rather than an esoteric, ritualistic, or utilitarian cover or decoration of the body. The concept of fashion point of origin is contemporary with a fundamental change in the works of Art. Fashion and culture are intricately connected, influencing clothing, materials, and even social movements. Cletus Opara and his brand underscore the importance of respectful engagement with cultural influence to avoid appropriation. He advocates for a conscious, equitable approach in fashion emphasizing harmony with traditional practices.
Fashion is often perceived as an industry that encompasses the creative expression of designers, brands, and Fashion Firms, generating significant economic impact globally. In today’s era, fashion designers and Brands must be vigilant when drawing inspiration from indigenous cultures, as awareness of cultural appropriation has increased. African Fashion designers play a dual role as both guardians of historical legacy and narrators of current narratives. Today African designers like Opara Cletus utilize their creations as platforms for social commentary and advocacy. Fashion has historically been a significant form of expression, far exceeding its material composition of fabric and thread. It serves as a narrative. This is evident in ENALEGWE COLLECTION, A collection abundant in rich traditions.
The ENALEGWE Collection is used by Cletus Opara to incorporate narratives into Fashion designs. By embedding traditional tales, symbols, and motifs in contemporary designs, ”CHIC CITY” as a band has communicated a rich cultural message, resonating with audiences both within and outside Nigeria. CHIC CITY through the collection created a ready-to-wear collection that exudes vibrancy and vivacity.
Creativity and sustainability are the driving forces behind the ENALEGWE COLLECTION, the purpose is to be universal in style, and effortless in approach while the focus of the collection is the read-to-wear dresses, and tops, the collection also creates made-to-measure pieces, for some custom tailored fit. Cletus also used the Collection to demonstrate how a well-crafted narrative has the power to evolve emotions making the “CHIC CITY” Brand more memorable and endearing to its clients. The collection also reflects the beauty of emotional engagement which is key to building loyalty, as clients and fashion enthusiasts are more likely to form a last bond with the brand because it resonates with them. The ENALEGWE Collection and all its elements highlight the importance of storytelling in modern Brand strategies.
Clearly with the ENALEGWE Collection Cletus Opara used designs, styles, fabrics, colors, patterns, and other elements to show that fashion is a form of cultural identity. The collection is dynamic, with different styles, designs, and models convergent, acting both as a source of attraction for his collection, as well as a source of inspiration to draw and depart from in an attempt at innovation.
Finally, Cletus Opara and his Brand ‘CHIC CITY’ understand that a core principle common in many African cultures is to never take more than necessary. The ENALEGWE Collection is curated on this belief that is grounded in the understanding that fashion when not properly directed can disrupt natural balance, leading to disruption of both individual and community/environment. This principle forms the foundation of ENALEGWE Collection concepts which are rooted in indigenous values as the collection name implies, and emphasize respect for Culture and for nature.
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