On the cusp of a new line, KEPHI founders reflect on the brand’s mission

KEPHI is on a mission to do more than simply create sustainable clothing. As the label prepares for an upcoming launch, they remain committed to their original mission to generate and promote positivity within the world. Inspired by the Greek word ‘kefi’ which refers to joy, passion, and happiness, every garment is brandished with a meaningful phrase. More than just a durable staple in the closet, KEPHI founders want every piece to empower consumers to create meaning and drive positive action in their own life and the lives of others. They hope that every wear brings with it the reminder that “we all have a role in our collective future.”

Thanks to sustainably sourced materials such as recycled fabrics and organic cottons, KEPHI produces both womenswear and menswear lines consisting of elevated basics like tracksuits, t-shirts, hand-dyed denim, and even workwear. Each piece strikes the perfect balance of trendy and timeless, only elevating KEPHI’s positive impact within the industry.

As opposed to the ever-popular fast fashion model, KEPHI is committed to creating quality pieces to last a lifetime. To that end, workers are guaranteed a livable wage and safe working conditions. This level of intentionality regarding workers well-being is unfortunately rare within the industry, yet another example of the higher standard KEPHI is championing.

Rather than the metaphorical revolving door of a typical consumer’s closet, KEPHI’s pieces are designed to last. Every garment is brandished with a meaningful phrase, whether on the inside or outside. The message of positivity is pervasive at every level of KEPHI’s business model and this physical representation solidifies the brand’s mission. The founders believe KEPHI is so much more than just a clothing brand; it’s an attitude and a lifestyle. A purchase is only the beginning.

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