Jelly fashion returns

As we move into 2024 fully, the ‘90s fashion continues its stronghold, fighting back into the fashion scene and staying abreast of trends. One of such is the jelly accessories; shoes, bagas and earrings which have made a notable resurgence.

Squishy aesthetic is again the fashion passport and in this era of extreme weather conditions, heavy and sudden rains, no one can go wrong in jelly shoes and bags, proving that fashion can indeed be likened to a pendulum that fades out for a period and again find its way back into the hallmark of style.

Jelly fashion consists of plastic or rubber pieces; usually shoes and bags that look colourful like candy but makes a loud statement.

Feeling this Y2K era trend? We’ve got the lowdown on its return, tips on adding jelly pieces to your wardrobe, and some of our favorite finds.

The resurgence of jellies is with a bang as it now starts on the runway and has while maintaining the traditional classic form added a modern twist. It now has a confluence of both classic staples which makes it a trend that will remain in style.

It’s time to be comfortable and classy in squishy jellies of various colours.

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