How a Nigerian Tech Entrepreneur Is Using Apps and E-Commerce to Solve Everyday Problems

By: Kehinde Balogun

One of the perks of living in recent times is the advent of modern technology. The unconventional essence of technology is for the rapid development of human society, and in the easiest means possible. 

This alone, is an integral difference in the ages past, and now. However, some people who fail to feign their passion for humanity, and knowledge, keep treading this path, in attempts to solve some germane problems. One of these geeks is Sam.

Sam Aiyesoro’s services highlight the significant role of technology in driving modern businesses and improving daily life. His ventures are centered on providing tech-driven solutions that simplify complex processes, making life easier for individuals and businesses alike. By offering platforms that enhance access to products and services, his businesses cater to the needs of a growing digital market, especially in areas where traditional methods may not suffice.

This approach not only boosts convenience for consumers but also empowers small businesses by providing them with more efficient ways to reach their target markets and manage their operations. Technology becomes a bridge that connects consumers, entrepreneurs, and essential services, promoting a more connected and productive community.

Born on the 14th of February, 1992 in Akure, Ondo State, Aiyesoro Oluwadare Samuel is a multifaceted entrepreneur, and tech wiz. His inexplicable passion for technology has shaped his journey which he’s been travelling. 

He hails  from Ijare in Ondo State, Sam Aiyesoro’s early life was marked by a keen curiosity and a drive to explore the world around him; attributes that would later fuel his entrepreneurial pursuits. His innovative ideas have been borne out of the need to satisfy his immediate and outer society, even while it is popularly known that the primary aim of a businessman is profit-making.

His academic journey began at Bishop Hughes Memorial Catholic Nursery and Primary School in Akure, where he laid the foundation for his education. His thirst for knowledge and intellectual development continued as he attended Federal Government College in Idoani, Ondo State. This period of his life provided him with a diverse educational experience, nurturing his ability to think critically and creatively. He furthered his studies at Adeyemi College of Education, an affiliate campus of Obafemi Awolowo University, where he acquired the skills and academic grounding necessary for navigating the fast-paced world of business and technology. He studied Geography Education and graduated in 2016.

Sam Aiyesoro is innately inspired by his passion for solving real-world problems through the power of technology. His mantra, “Driven by Unseen Motivation,” speaks to his relentless pursuit of excellence, fueled by a desire to create solutions that make life easier for individuals and businesses alike. 

Knowing fully well that it takes discipline to be in the tech sector, and thrive, yet, he gives in all to learning. His entrepreneurial journey is rooted in his belief in the transformative capacity of technology. He recognized early on that technology could bridge gaps, streamline processes, and offer solutions to challenges that traditional methods could not address. This realization set him on a path to build businesses that are not just profitable but impactful.

One of Sam Aiyesoro’s most notable ventures is ShopNig, an e-commerce platform that began as the first online gadget store in Akure. Initially, the innovation was focused on providing gadgets to local customers, but ShopNig quickly expanded its vision under Sam Aiyesoro’s leadership. Realizing the growing demand for a more comprehensive online shopping experience, he evolved ShopNig into a full-fledged e-commerce platform that offers a wide range of products, providing customers with a seamless shopping experience. This transition was not just about expanding the business; it was about creating a platform that would cater to the evolving needs of consumers in an increasingly digital world. 

Sam Aiyesoro’s entrepreneurial spirit didn’t stop with ShopNig. He founded Wiseki, a company that oversees multiple brands, each focused on solving specific problems and enhancing the quality of life through technology. Under Wiseki’s umbrella, he has launched several successful ventures, including Plug.ng, a platform offering bill payment technology solutions; SekiApp, a digital exchange platform to buy, sell and store digital currencies and Giftcards; Mynig Homes, a real estate company providing homes and property management services; and Sekidev, a development firm specializing in app and software creation and development. Sam also hosts Shades of Sam, a relatable YouTube show on education, entertainment and lifestyle and GistLoop, a blog delivering daily news, trends, and engaging conversations. Through these ventures, Sam Aiyesoro has demonstrated his ability to spot opportunities, develop innovative solutions, and lead successful teams that bring these solutions to life.

Going against the norms of other successful entrepreneurs, Sam Aiyesoro’s journey is unique in the sense that he draws his drive from within. He attributes his success to his internal motivation and his commitment to creating solutions that make a difference. He flexes his strength to build bridges that connect people to solutions, which like his tool – tech, he does it seamlessly, because that’s what he loves doing, among others. 

His journey as an entrepreneur has been one of constant learning, growth, and adaptation, and he continues to lead his companies with the same passion and dedication that inspired him from the start.