Kylie Jenner has built herself into a brand that has extended far beyond her family’s reality show “Keeping up with the Kardashians”. From beauty mogul to international influencer, Jenner has repeatedly shown her ability to work the system to her advantage.
With 390 million followers (and counting), they are among the most in-demand celebrities for brand partnerships. But just how much money does Kylie Jenner make on Instagram, and what makes her so powerful? Let’s find out.
Kylie Jenner’s Instagram Following and Influence
On Instagram with more than 394 million followers, just behind Lionel Messi, Selena Gomez, and Cristiano Ronaldo. She reaches an international audience of all genders, ages, and income groups.
Kylie’s engagement rate is around 2.1%. This demonstrates that her following isn’t just there passively, they engage with her content.
Kylie Jenner is not just a star; she is a conglomerate. Her followers rely on her recommendations, which gives her a kind of credibility that brands salivate over.
Did you know?
According to Forbes, Kylie Cosmetics has raked in millions in sales from Instagram ads and organic posts.
How Kylie Jenner Makes Money on Instagram
Kylie Jenner now charges as much as $1.8 million for a single sponsored post as of 2025. According to Hopper HQ, that means not only the number of followers you have but the engagement and ROI your posts provide the companies.
By posting product launches, makeup tutorials, and behind-the-scenes of her brand, Kylie makes her account an extension of her business.
In addition to sponsored content and Kylie Cosmetics, she monetizes her influence by:
- A rare release of limited-edition merchandise
- Other celebrity collaborations — Kendall’s joint collections with the company
- Co-branded items such as Kylie Swim and Kylie Skin
Did you know?
According to the reports of 2024, the net worth of Kylie Jenner in 2024 was $710M.
Kylie Jenner’s Estimated Earnings Per Instagram Post
Kylie Jenner’s sponsored posts average $1.5 million, making her among the highest-paid influencers worldwide.
Several factors determine just how much Kylie earns for each post:
- Follower Count: Crossing the threshold of 100 million followers puts any influencer in high demand.
- Engagement Rate: Her high engagement rate ensures audiences aren’t just scrolling but interacting with her content.
- Niche Alignment: Beauty brands benefit immensely from her posts due to her credibility in the cosmetics industry.
- Type of Content: Videos, behind-the-scenes clips, or even Instagram Stories can command varying price points based on their reach and interaction levels.
Note: We calculated Kylie Jenner’s estimated earning using Grum. If you’re wondering how much your own Instagram account could earn from brand deals, the Grum instagram ad cost calculator can help estimate earnings based on factors like followers, engagement, and niche.
In comparison to Kylie Jenner, other celebs charge this much for a sponsored post.
- Cristiano Ronaldo: $2 million per post
- Lionel Messi: $1.5-2 million per post
- Selena Gomez: $1.7 million per post.
Kylie Jenner’s Monthly and Annual Instagram Earnings
Depending on the state of her schedule and her brand’s current interests, Kylie does around 2-4 sponsored posts a month. Combined with the organic promotion of her own products, this frequency ensures her account remains active without annoying her audience.
Putting the fact that she earns $1.5 million per post and that she can achieve a whopping three sponsored posts per month, Kylie is racking up a total of $4.5 million per month from just Instagram.
If extrapolated, her 25 to 20 million investment gets her an annual Instagram income in the bracket of $50-$55 million making her one of the most profitable influencers in the digital marketing realm.
Kylie Jenner’s Highest-Paid Instagram Deals
As one of the most respected figures in the digital world, her collaborations with some of the biggest brands in the game have led to many of the best-paid sponsorship deals in the industry.
Some of Kylie’s most notable collaborations include:
- SugarBearHair (estimated $1 million+ per campaign)
- Fashion Nova
- Amazon’s Labels for Less
- Coty Inc., which paid $600 million to acquire a 51% stake in Kylie Cosmetics
Did you know?
Kylie Jenner cashed in a $50,000 check to promote Fashion Nova apparel to her 100+ million followers.
Conclusion
We know that Instagram belongs to Kylie Jenner, who has turned the platform from social to a goldmine. Earning close to $55 million per year solely from her account.
She also shows how everyone, from A-list celebrities to wannabe influencers, can transform creativity and trust into revenue.
Do you want to follow in their footsteps and earn money on Instagram? You can try Grum’s ad cost calculator to check how your profile could score!
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