Mrs Nkechi Brayila has emerged the 2016 Three Crowns Milk Mum of the Year. Nkechi was declared winner ahead of four other finalists at the grand finale of the competition, held in recently in Lagos, having scored overall highest mark in the three stages of the competition- the Fitness, Smartness and the Fun Tests.
By emerging the 2016 Three Crowns Milk Mum of the Year, Mrs Brayila would be rewarded with an all-expense paid trip for a family of five to an exotic location with one-year supply of Three Crowns Milk.
The Panel of Judges, made up of Nollywood stars, Mercy Aigbe-Gentry, Annie Idibia and popular Chef, Uzor Orimalade also Mrs Olabisi Owolabi second place winner, with a reward of a double door Refrigerator, while the third place winner went home with a Washing Machine.
Speaking at the grand finale, the Marketing Director, FrieslandCampinaWAMCO, Mr Tarang Gupta stated that the Three Crowns Milk Mother’s Day campaign is deeply rooted in the brand’s purpose of recognizing and rewarding the key roles which mothers play as an enabler in the daily upkeep of the family.
Gupta noted that as a low cholesterol milk brand that cares for the health and well-being of its consumers, the Three Crowns milk brand is joining the rest of the world to put a smile on the faces of mothers for their love and care for the family.
Also speaking on the Mum of the Year initiative, the Senior Brand Manager, Three Crowns Milk, Maureen Ifada, stated that the campaign is hinged on the brand’s repositioning ideology, noting that with a tagline Healthy Mums, Happy Family’ and also the belief that mothers are the pillars of the house, it has become imperative for the brand to continuously engage and enlighten mothers on the need to maintain a healthy family always.