Vice President Senator Kashim Shettima has called for unity and cultural celebration in Nigeria, particularly going by Nigeria’s rich diversity, which he described as an advantage.
Shettima spoke while flagging off the recently concluded Indomie Noodles-sponsored Abuja Carnival, which was held at the Eagle Square, Abuja between November 23 and 25.
The event, which showcased Nigeria’s cultural richness and diversity, was aimed at promoting culture, boosting tourism, and serving as a prime platform for businesses to engage with a diverse audience.
The festivities that followed began with participating states assembling at the iconic Area 1 Bridge, creating an elegant combination of traditional attire and vibrant floats. Indomie excited the carnival goers by creating magical, memorable brand experiences for them across the various touch points as its brand canvassers mixed and mingled with the exciting crowd. Its uniquely decorated experiential booth featured exciting games where it served delicious bowls of noodles to attendees. Children were not left out of the excitement, as they joyfully engaged with the activities while celebrating Nigeria’s heritage in grand style.
Speaking on the headline sponsorship, Oluwaponmile Alabi, Marketing Manager for Indomie, said, “Indomie is a family brand; we are more than just a meal; our participation in the carnival is a part of our way of bringing people together, resonating with what matters most to Nigerians. Being part of this historic celebration reaffirms our commitment to fostering unity and celebrating our rich and diverse heritage. Every bowl of Indomie served at the Abuja Carnival is a symbol of our shared identity and culture.”
Alabi further stated, “At Indomie, we believe that a brand that doesn’t evolve is destined to fade. That’s why we constantly seek innovative ways to connect with our consumers. For us, culture is the heartbeat of every Nigerian’s way of life, and it’s the perfect bridge to deepen this connection. While we’ve long been associated with mothers and children, we’re stepping into next year with a renewed focus—aligning our flavors and identity with the vibrant culture that defines Nigeria.”
The Abuja Carnival was a beehive of events, including captivating street parades, traditional cooking competitions, children’s carnivals, cultural nights, and a grand masquerade fiesta. Indomie’s participation cut across all the activities as it came to show some love, and its presence added a delicious layer to the festivities, creating the perfect spirit for entertainment and celebrations.
This sponsorship reflects Indomie’s dedication to creating engaging and memorable consumer experiences, forming a strong emotional connection between the brand and its customers.
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