Independent measurement and evaluation agency, P+ Measurement Services, has announced the launch of a measurement and evaluation training program, MATE+, to train young and mid-level marketing and communications professionals in NigeriaMeasure|Analyze|Train|Evaluate + (MATE+), is designed to help close the knowledge and experience gap in media measurement and evaluation, by granting trainees access to classroom- styled training, that builds their capacity in the evaluation and analysis spectrum.
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The program will feature six granular modules across the marketing communication practice and participants will have the opportunity to choose courses relative to their profession and need.
The modules will cover Measurement and Evaluation in Public Relations, Measurement and Evaluation in Advertising, Measurement and Evaluation in Crisis Communications, Measurement and Evaluation in Politics, Measurement and Evaluation in Digital Marketing Communications (DMC) and Measurement and Evaluation in Integrated Marketing Communications (IMC).
For each course, trainees will have interactions with instructors who will double as mentors and access to three-hour-long intensive courses, including practical examples and theory sessions.
Speaking about the training program, Lead Consultant P+ measurement services Nigeria, Philip Odiakose expressed the belief that the training program would serve as that much-needed platform for knowledge sharing.
“We believe that knowledge sharing and access to practical training is the right step to develop a fully functional measurement and evaluation industry in Nigeria.
“We are passionate about the growth of measurement and evaluation in Nigeria, knowing fully well that quantitative and qualitative analysis adds value to marketing communications.
“We are sure that MATE+ will help us equip more professionals with the right skill-sets and assets that will help them make better Communications and PR decisions for their organisations,” he added.
He stated that the media intelligence agency would continue to spur a media measurement and evaluation literacy campaign for media agencies, brands and government agencies.
This, he added, had become imperative in order to standardize a procedure that enables stakeholders understand that implementing the right media measurement and evaluation program will help companies get a clearer understanding of consumer habits and sentiment toward brand products and services.
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