Category Marketing Manager, PZ Wilmar, Chioma Mbanugo made the commitment, recently, at this year’s annual home-coming and gathering of Igbo women across different communities in the South-East, popularly called ‘August Meeting’.
She explained that the brand’s decision to throw its weight behind the event was informed by the need to give much-needed spice to meetings in several communities, where it had held a number of activations and activities geared towards rural development.
“Women, as mothers and homemakers, play a major role in family development which in turn benefits the society. To see women take it even a step further by coming together for such positive causes in their various communities is quite commendable and should be supported.
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This is why Mamador has over the years stayed committed to partnering and supporting women empowerment programmes within the different August Meetings across various communities, and we hope to sustain this blooming partnership,” she said.
Since its inception, the August Women’s Meeting initiative has become synonymous with women empowerment, rural community development, conflict management, peace-building, and human development in rural societies as it concerns the various communities in the Eastern part of Nigeria.
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