‘First Primus Group, Ogilvy Nigeria’s partnership will re-define nation’s advertising’


Seni Adetu

THE Group  Chief Executive Officer of the newly-unveiled Ogilvy Nigeria, Mr. Seni Adetu has stated that the partnership between his company, the First Primus Group and Ogilvy,  that gave birth to Ogilvy Nigeria would further provide a great opportunity  for the group to redefine the nation’s advertising environment.


The opening of Ogilvy Nigerian office was made possible after WPP Group, an award-winning integrated creative network and its parent company of Ogilvy, acquired a 24.9 per cent stake in the First Primus Group.

With the partnership, Ogilvy Nigeria, now a subsidiary of First Primus Group, will complement other subsidiaries in the group – Algorithm and MediaCom, both media planning and buying agencies, by offering strategic and creative Above-The-Line  (ATL) and Below-The-Line (BTL) services.

Adetu believes the partnership offers the group the opportunity to offer world-class services to Nigerian companies, as well as multinationals, locally.

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“We are now positioned to provide our clients local expertise with global standards. With my committed team, with years of proven experience and passion, we look forward to redefining the advertising industry in Nigeria.

“I’m delighted to partner with an award-winning global brand, such as this. This is a great opportunity to further enhance the quality of strategic and creative development of advertising in Nigeria. We can now offer world-class services to Nigerian companies as well as multinationals, locally,” argued the former Guinness Nigeria Plc, chief executive.

Describing the partnership as a ‘long-term undertaking’ the Chief Executive, EMEA,  Executive Partner, the Ogilvy Group, Paul Donnell, expressed the belief that Ogilvy Nigerian office would provide a hub, for  new generation of global companies in Nigeria, to access global Ogilvy and WPP network for the global branding efforts.

“This is a long-term undertaking. Now more  than ever, companies are having conversations around exactly what it means to be a brand. and Nigeria companies are thinking more strategically about who they want to be on the global stage.

“We see a new generation of global companies emerging in Nigeria, and we hope  that this new office can be a hub facilitating their access to our global Ogilvy and WPP network for their global branding efforts,” Donnell stated.


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