The city of Port Harcourt recently played host to the duo of M.I Abaga and Nancy Isime when Glenfiddich’s #ToBoldFutures rocked the state in style.
The whisky brand’s innovative campaign is amined at celebrating resilience, creativity, and a relentless pursuit of pushing boundaries among Nigerians has been making waves across the country.
Days back, Lagos and Abuja witnessed nights of Afrofuturism, music, and experimental spirit courtesy of Glenfiddich’s #ToBoldFutures campaign.
However, last weekend, the campaign’s train made a stop at the Next Cash and Carry store in Trans Amadi, transforming it into an exclusive haven for whisky enthusiasts and the public alike.
Glenfiddich’s mavericks, M.I. Abaga and Nancy Isime, graced the superstore, adding an extra layer of excitement to the already electrifying atmosphere.
Guests had their custom sleeves signed, creating a personalised and cherished memory of the event.
The limited edition sleeves, launched on October 1, served as a visual testament to the core of Glenfiddich’s #ToBoldFutures campaign.
Each sleeve boasts a bold and distinctive design, blending the unique personalities of the Mavericks with a celebration of AfroFuturism.
Following the signatures and snapshots, the festivities continued at 15 on Herbert, where an after-party unfolded.
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