The inaugural edition of Lagos Shopping Festival, an amazing first of its kind in Africa 72-hour non-stop shopping and entertainment fiesta, ended on a high note Thursday, with incredible musical performances by some of Nigeria’s A-list artistes including Young Jonn, Teni The Entertainer, and the multi-talented entertainer, EmmaOMG.
Hordes of shoppers and fun seekers thronged the iconic Mobolaji Johnson Arena in Onikan, Lagos to experience a shopping and partying fiesta which exploded beyond their expectations. They braved the chilly weather, sang and danced along to the performances of those star acts, leaving memories etched on their minds and hearts.
The free festival turned out to be the biggest event in Lagos this December. Powered by the Lagos State Government in collaboration with Chain Reactions Africa, the Christmas holiday season is truly magical from the 23rd to the 25th of December with an amazing time with non-stop vibes and unforgettable shopping memories.
The organisers pulled off three consecutive nights of concerts with performances from the likes of Adekunle Gold, Wande Coal, BNXN, Ayo Maff and other A-list artists who lit up the stage, delivering electrifying performances that thrilled attendees.
The festival was rounded off with classic performances by Young Jonn, Teni and Emma Oh Ma God with DJ Neptune, D’Incredible DJ, DJ Dips and DJ YK Mule wrapping up on decks.
While the crowd enjoyed the music and shopping from various vendors in waves, the Lagos State Governor, Babajide Sanwo-Olu has lauded the staff and management of Chain Reactions Africa, a frontline PR firm and the organisers of the Lagos Shopping Festival for creating an amazing first of its kind unforgettable blend of entertainment and commerce.
The Governor was full of praise and commended them for reigniting the culture of strategic scaling and optimisation of small businesses. The Festival is the first that brings and connects shoppers with Micro, Small, and Medium-sized Enterprises (MSMEs), providing opportunities, value-driven collaborations and growth with innovators, entertainers, and the creative industry, as well as the food industry and everybody appreciably discounted deals.
Sanwo-Olu pointed out that the fact that the 72-hour non-stop event was concluded without any hitch or medical emergency was a testament to their excellent organisational skills and event management.
He emphasised that the Festival has demonstrated its ability to drive collaboration and business connectivity while advancing the collective aspiration for a thriving, inclusive, and resilient Lagos, which stands as Nigeria’s commercial hub and a model for other states.
So far, the festival has been full of success stories, with commendations also coming from the vendors who took part in the event, as well as the lead sponsors. The extraordinary celebration was supported by leading brands, Zenith Bank, Tolaram Group, First Bank Plc and Guinness. These iconic brands brought unmatched energy and creativity to the festival, reinforcing their shared dedication to promoting Nigeria’s vibrant culture, heritage, and national pride.
ALSO READ FROM NIGERIAN TRIBUNE
Broda Shaggi returns for The Lagos International Theatre Festival
and then