The MAN rector disclosed this during a three-day seminar on the role of social and mass media in organisational development put together for staff of the academy’s Public Affairs department in collaboration with Synovia Limited.
The rector, who was represented by his Special Assistant, Dr John Adeyanju, told participants that he was determined to reposition the nation’s premier maritime training institution for global competitiveness in line with international best practices.
According to Commodore Effedua, “the importance of social media in the overall performance of the Public Affairs Department cannot be over emphasised, as it is gradually taking over traditional media of communication.”
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The rector who said that the training was part of his administration’s efforts to build staff capacity for improved productivity, added that arrangement for staff of other departments to be trained is in progress.
The rector encouraged participants to optimise the use of mass and social media in informing stakeholders on the true position of affairs in the Academy.
Earlier, the Head of Public Affairs, Mr Peter Netson thanked the rector for his kind gesture in capacity building of staff of the department, adding that the department is now better equipped to support management’s effort at developing the Academy.
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