Choice International Group (CIG) has signed a memorandum of understanding (MoU) with Patrick Okorie, popularly known as Patoranking as the brand ambassador of Lontor products.
Speaking at the signing ceremony in Lagos on Monday, CIG Chairperson, Chief Diana Chen explained that with the signing of the Afrobeat-dancehall singer as the ambassador of the brand, the company is projecting the brand into the heart of the younger generation, through entertainment.
Chen, while noting that the company had been in existence in Africa for the last fifteen years, expressed optimism that the partnership would birth a new dawn for the Lontor brand, assuring consumers of affordable and durable rechargeable products to meet the realities of the nation’s economy.
“We need a new collection of a new generation who understands the current society nuances of how to leverage creativity to change the perception about life and make life more meaningful,” she said.
Patoranking in his remarks noted that his collaboration with the product would bring about fresh initiatives that would involve teeming youths and better the many of them who are desirous of making an impact in society.
“We are definitely targeting the youths because we do not want our tomorrow to be endangered, definitely we have to come in, strong and how are we musicians fighting drug abuse, you know me that these are things I stand for am not just an artiste, I use my career to guide people to follow the right direction in life,” he said.
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