How to find customers for your real estate business. Advertising in the real estate space of local newspapers and magazines can help to widen your exposure and reach potential clients. Most people looking for accommodation visit the pages of these media to find information on what’s available on the market.
Due to the rising penetration of the internet in Africa, a lot of online forums, blogs and listing websites have become popular with people looking for residential accommodation or office space.
Most of these online services are free and allow you to upload pictures of the property, a summary description and the asking price. OLX and nigeriapropertycentre.com have become popular destinations for real estate agents and people looking to sell, lease or buy real estate in Nigeria.
Word of mouth never goes out of fashion! Whenever you have a chance with anyone, make sure you share your business cards to both prospects and satisfied customers. You never know if someone you meet knows someone who needs your services. Above all, never forget to ask for referrals from your satisfied customers!
Some things you should consider in the real estate agency business in Africa…
Building a reputation and a loyal clientele is the secret to success in this business, however, achieving this is likely to take time. It may be unrealistic to expect thousands of dollars in commissions in your first or second year of business, unless you learn fast or enjoy the support of a good mentor.
As the income from this business will not be very steady, it is very important that entrepreneurs plan and set aside living expenses for up to six months in advance. Most agents become desperate to close deals due to financial pressure and focus too much on their commissions rather than the interests of their clients.
Most agents also do not invest enough time and energy to improve their knowledge and skills. The tastes of customers and market trends are always changing. Serious agents must be able to anticipate these changes in order to properly serve their clients. This requires focus, dedication and hardwork.
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