Portfolio Manager, Mainstream Lager and Stout, Nigerian Breweries, Mr. Emmanuel Agu, explained that the experience parties also highlight the brand’s commitment to creating moments that matter to consumers across different divides.
According to him, the “33” Export Friendship Experience Parties are typically activated at bars, clubs and restaurants close to the consumers across the country, thereby attracting even more interest in the parties and demand for the ‘Friendship Beer’.
He disclosed that the friendship experience party train had, this year, made several stops in different cities including Calabar, Port Harcourt, Lagos, Jos, Uyo, Benin, Aba, Onitsha, Warri, Owerri, and Yenagoa with more cities lined up to experience the friendship thrill.
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“Whether female or male, having and spending quality time with friends is a good thing. People with a wide network of friends have less tension, suffer from less stress, have stronger defenses and live longer.
“The “33” Export Friendship Experience Party is a thriving platform through which the brand has and still continues to deepen friendships while helping Nigerians create beautiful memories that transcend normal day-to-day relationships,” he stated.
Not a few believe that by working off a consistent storytelling platform like the Friendship Experience Party, ”33” Export is helping friends and loved ones spend quality time together, create long-lasting pleasant memories and even live healthier and longer.
Folu Olanshile, a consumer of the brand, noted that some of the engaging games, such as Jenga and Connect Four, played during the parties, are ways of testing and enriching the intellectual capacity of participants.
“Through the Friendship Experience Parties, consumers are able to build valuable relationships with friends and loved ones and also network with new people while connecting with the brand at a deeper level,” Olanshile said.
and then