THE Nigerian Communications Commission (NCC) on Thursday informed telecom consumers in the ancient city of Kano not to entertain any fear of patronising any telecommunication outfit, saying the NCC is strictly established to guide against market exploitation, as well as empower consumers to make rational and informed decisions when making choice of services.
The Director, Consumer Affairs Bureau, Alhaji Abdullahi Maikano, who was represented by the Deputy Director, Dr Femi Atoyebi, at the 70th edition of a Consumer Outreach Programme (COP), noted that consumer education is identified by the NCC as one of the most cost effective mechanisms that provide and guarantee consumer protection.
“Besides serving as a proactive way of protecting consumers from making wrong choices, the NCC also serve as a preventive measure which protects consumers from being exploited,” he said.
Maikano, however, added that to ensure that the consumer is well protected, educated and informed, the commission has developed series of initiatives with the main goal of empowering consumers with appropriate information that would ensure that their right are not only protected, but their choices provide them with value for their money.
Amongst these measures are organising outreach programmes across the country, consumer education via factsheets and information dissemination via consumer web portal.