‘Why Zeelicious Foods brand is unique on the Internet’

The brains behind the fast-growing online culinary needs, Zeelicious Foods, Winifred Emmanuel, has revealed that the success the brand had achieved in recent time was not only through hard work, but with a unique manner of content delivery.

According to her, the company, always have ‘value’ in mind whenever they deliver their recipes or tutorials to their audiences, with a global scope.

“I would say what makes my brand unique is the fact that I put my personality into what I do. I take people step-by-step on how to cook. If you have never entered the kitchen before and you want to learn how to cook, you can watch my video and successfully make the dish you want to make, so I take you to the value I have had from the very beginning. It’s not about putting the content out there, for me, it’s about adding value to the audience who would watch; another way I stay relevant is I am very consistent with my video creations. You

“I upload a video every Saturday so my audience knows when to expect a video from me; and whenever I am creating, I add creativity to it. I simplify it and add a creative touch to it. Being in the culinary work requires that you also have other professionals you work with. For example, you need a professional crew with copy writers who can actualize your dream,” she said.

For Winfred, professionalism makes the huge difference between her and other competitors. “Before we shoot a video, there is something called pre-production plan, where we draw the story board. First of all, I decide the recipe, then I have a meeting with the production crew and we go through the recipe and ensure each step Is well captured. After this, we draw the story board which guides us through shooting.”

Speaking on why she ventured into TV, she said, “it is part of the strategy to have a wider audience. Some people don’t have access to the online platform because of data but they have TVs. It’s a totally different audience so I needed to go into it. Nature has a way of bringing someone who loves what I am in doing to my way. The person had the network with the TV stations and she was able to take the content to TV.”


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