What Inspired Lisa Hocker To Write A Book

Being a successful lawyer, the thought of writing a book never occurred to Lisa. However, she always wanted to share her knowledge and help people in whatever way possible. As a result, Lisa worked as a prosecutor for five and a half years, and then as a public defender and private criminal defense attorney for the remaining fifteen and a half years, before she eventually closed her practice to focus on growing her business.

Lisa started her entrepreneurship journey while she was still practicing law. As she grew up with a strong work ethic and a deep understanding of the value of time and money, Lisa didn’t face much trouble when it came to working as a lawyer full time, along with working in a direct sales company on the side.

As the domain of multi-level marketing inspired her, she took every opportunity she got to maximize her potential. Eventually, she had to develop a way to work in direct sales by performing only those actions that would one way or another result in either someone purchasing her product or in joining her team. She soon came up with a simple and efficient system to work and within the first 6-8 months, she had refined her daily methods of operation to gain the position of the biggest recruiter.

While Lisa was also selling the most products, people around her became curious about her progress and started approaching her as they were inspired by her system. As a result, she began training people including those who were on her team and those who were on sideline teams.

Overwhelmed by the response she was getting, Lisa decided to monetize on her intellectual property and thus occurred to her the idea of writing a book. Her book, Direct AF Sales, focuses on teaching sales methods to those who were struggling to dominate the field of network marketing. As a result, her book included her five daily steps method, her skills, and hacks to direct selling, and most importantly, Lisa’s own personal experiences. She believed that struggling entrepreneurs could gain a lot from her invaluable knowledge and learn from their mistakes.

Lisa’s book got an amazingly positive response as it hit the Amazon bestseller. Nevertheless, the author of Direct AF Sales hopes to write another book so that her journey to inspire people can continue!