Wale Adenuga production expands social marketing unit

Over the years, Wale Adenuga Productions, through its Social Marketing Unit, has partnered with NAPTIP (National Agency for the Prohibition of Trafficking in Persons), Unilever, SEC (Securities and Exchange Commission), SFH (Society for Family Health), Nutri-Milk, NACA (National Agency for the Control of AIDS) and several other reputable organisations to produce specialised TV Programmes and Live Stage Performances which not only entertain but also strategically and subtly integrate sponsors’ socially-conscious and marketing messages to the audiences effectively.

This year, WAP has gone great lengths to increase the capacity of its Social Marketing Unit, in terms of personnel and equipment, in order to meet up with the increasing demand from Federal and State MDAs, NGOs and Corporate Organisations who are interested in the opportunity to use Superstory TV Drama and Papa Ajasco Reloaded TV Comedy to get their messages delivered to millions of their target audiences through stories that are centered around such messages.

According to Wale Adenuga Jnr., Managing Director of WAP, “This expansion of our Social Marketing Unit is a welcome development for all parties concerned as we can now partner with more organisations and deliver projects with even higher qualities.

Since WAP was founded over 40 years ago by Mr Wale Adenuga, the company has greatly improved the overall quality of the Nigerian entertainment industry through its several award-winning platforms; including Super story Family TV Drama, Papa Ajasco Reloaded, Family TV Comedy, Nnenna & Friends Children’s Edutainment Platforms, wap TV 24-hour Family Entertainment Satellite TV Channel, PEFTI Film Institute and most recently, PEFTI Cinemas.