TOMTOM, leading candy brand from Cadbury Nigeria Plc officially kicked off its “Breathe For It” Summit, as part of its efforts aimed at championing and encouraging youth creativity and drive.
The summit, held virtually, recently, and delivered as a panel session moderated by Motolani Alake, Editor, Strategic Partnerships and Lead, Pulse Podcast Network at Pulse Nigeria, provided the opportunity for key industry players to share insights for success within the entertainment sector, at the event.
Speaking on the engagement, Cadbury’s Category Lead (Gum and Candy), West Africa, Morolake Emokpaire, explained that the warm reception from the audience on the summit, informed the launch of the “Breath for it” campaign.
According to her, the campaign is designed to inspire,focus and build clarity on the needs and love of the nation’s youths.
“The reception we got from the audience on the summit, further emphasizes the reason we launched the “Breathe for it” campaign, which is to inspire, focus and build clarity in the pursuit of what Nigerian youth love.
Morolake explained further that the “Breathe for It” campaign was introduced in 2021 to help the younger generation build capacity in a key passion area – music.
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