Some awardees of The Iconic Brand African (TIBA) Awards 2024 have shared their experiences on how business and career excellence can impact individuals and brands.
The awardees shared their insights on the issue after being honoured with the awards during the sixth edition of the TIBA Awards and Conference which was recently held in Lagos with the theme ‘Redefining excellence in business and career’.
The founder and convener of TIBA, Omobabinrin Osideko, while speaking on the theme of the conference, stated that the organisation is a platform to celebrate the works of ordinary people who are doing amazing work.
She further stated that irrespective of the work one does, whether for free or not, they should do it with a touch of excellence, adding, “This is what will attract the right people to you. This is what will land you the awards.”
Ayobami Ishola, finance and business strategist, and one of the TIBA awardees in the Top 10 Exceptional Professionals in Finance/Banking category, stated that the award highlighted the impact of her work in finance, which will motivate her to continue sharing knowledge, driving positive change in finance and business strategy, and inspiring others to aim for greatness.
Ishola said that excellence means consistently delivering value by exceeding expectations, staying adaptable, and making a meaningful impact.
She added that excellence in business and career can be attained through embracing new ideas, technologies, discipline, consistency, continuous improvement, and learning.
She further said that with the TIBA Award recognition, she intends to “continue making meaningful impact and contributing to the growth and success of businesses and professionals across Africa and the world.”
Dr Sesan Oyebanji, Managing Director of Global Reach Farms and founder of Sesan-Emmanual Empowerment Foundation, was honoured with the TIBA CEO/Founder of the Year Award.
Reacting to the award, Dr Oyebanji noted that excellence in business and career is about creating unique and realistic standards and consistently striving towards achieving the set standards, making meaningful contributions and adjustments, and ensuring continuous growth.
He added that it goes beyond meeting targets ─ that, it is about setting the bar higher, driving innovation, and fostering a mindset of improvement in everything one does.
Speaking extensively on business and personal excellence, he stressed that to attain excellence, one must focus on lifelong learning, cultivating resilience, embracing challenges, and staying committed to high standards.
“It is also important to be passionate, work purposefully, and remain adaptable in the face of change. Ultimately, excellence is a journey, not a destination, requiring consistent effort and a mindset of improvement,” he said.
On how the award resonates with his brand and business, he added, “We had two businesses before the award. Currently, we are working on scaling up in 2025, which has birthed two more businesses that are fully registered and ready to do business.”
Adedayo Odubanjo, group head of human resources at Transfer IT Group, was another TIBA awardee in the Top 10 Exceptional HR Leaders of The Year category.
Odubanjo stated that the award validated her dedication to human resources excellence and will motivate her to persist in her mission of championing professional growth and driving innovative approaches within the human resources sector.
She noted that excellence in business and career means consistently delivering value, fostering innovation, and maintaining integrity.
She added that excellence is attained through continuous learning, adaptability, collaboration, and a commitment to positively impacting others and achieving sustainable growth.
On how the award can impact her brand and business, she said her brand ‘The HR Enabler’ resonates with the award by championing excellence in career development and HR innovation.
“This recognition motivates me to expand impact, empower more professionals, and drive transformative solutions in the HR and career growth space,” she said.
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