Lagos foodies rejoice! The Place, a proudly Nigerian hospitality brand, has officially opened its doors at Bank Anthony Way. Maryland (2B, Mobolaji Bank Anthony Way, Maryland, Ikeja, L.G.A) marking its 28th location in Nigeria.
This exciting expansion comes on the heels of a strategic digital campaign that effectively reached target audiences and fueled anticipation for the grand opening on May 6th, 2024.
“We are thrilled to bring The Place Restaurant experience to Maryland, Bank Anthony Way,” says Mr. Kola Adewale, CEO of Smackers Limited, the parent company of The Place.
“This new outlet allows us to cater to a wider audience and share our passion for innovation, quality, and unparalleled ambiance.”
The Place has carved a niche in the Nigerian hospitality sector, offering a diverse range of experiences. From quick service restaurants like the one at Bank Anthony Way, Maryland to luxurious hotels, the brand strives to be the go-to destination for all things hospitality.
The Power of Digital Awareness
The success of The Place’s Maryland, Bank Anthony Way opening can be attributed in part to a well-crafted digital strategy.
Mr. Adewale acknowledges this, highlighting the crucial role played by Mr. Hilary Utuke, a renowned digital expert and CEO of Korlod Works.
“Mr. Utuke and his team deserve immense credit for creating a captivating digital awareness campaign as they worked perfectly in sync with our marketing team,” says Mr. Adewale.
“Their strategic approach ensured we reached the right audience and effectively communicated the essence of The Place experience.”
Details about the digital strategy remain confidential, but it’s likely a multi-pronged approach was employed. Here’s a glimpse into what such a campaign might have entailed:
ALSO READ: Psychiatrists call for decriminalisation of attempted suicide
Social Media Blitz: Targeted social media campaigns on platforms like Instagram, Facebook, and Twitter could have generated excitement. Mouthwatering food pictures, sneak peeks of the Maryland Mall outlet’s interior, and special opening day promotions could have effectively piqued user interest.
Influencer Marketing: Partnering with Lagos-based food bloggers, social media influencers, and lifestyle personalities could have broadened the reach of the campaign.
These influencers, trusted by their followers, could have created content showcasing the unique offerings of The Place, Maryland Mall.
Targeted Online Ads: Strategic use of online advertising platforms could have ensured The Place’s message reached users who actively search for restaurants or explore new places in Lagos.
Local SEO Optimization: Optimizing The Place’s website and online listings with relevant keywords like “restaurants near Maryland Mall Lagos” could have ensured the new outlet appeared prominently in local search results.
A Winning Combination: Digital Savvy and Quality
The digital campaign’s success underscores the growing importance of online presence in today’s business landscape. By effectively harnessing the power of the digital world, The Place was able to generate pre-launch buzz and ensure a successful opening at Maryland, Bank Anthony Way.
Positive customer feedback further validates the company’s approach. The new outlet appears to be living up to The Place’s core values of innovation, quality, and unparalleled ambiance.
Early reviews mention a welcoming atmosphere, a diverse menu with a focus on fresh, local ingredients, and friendly service.
The Place: A Commitment to Growth
The Bank Anthony Way Maryland opening marks another milestone in The Place’s ambitious expansion plans. Mr. Adewale emphasizes the company’s commitment to quality across all outlets in Nigeria.
With a dedication to quality, a focus on customer experience, and a keen understanding of the digital landscape, The Place is poised for continued success. The Maryland, Bank Anthony Way opening is just the beginning of an exciting new chapter for this proudly Nigerian brand.
and then