The Global 500 is a list of the strongest and most valuable brands worldwide, with top positions dominated by the technology sector.
The report assesses organisations across two main categories – the strength, and the value of their brand.
While the brand strength is calculated using a number of measures, including marketing, brand perception and business performance relative to competitors, the strength score feeds into the overall brand value calculation.
PwC, according to the report, achieved a ranking in terms of the brand value of 50, moving up from 66th last year, making it the highest performing professional service brand in the Index.
The results reinforce the professional services network’s leading position as one of the leading brands in the world in 2018.
In his reaction, Global Chief Marketing Officer, PwC, Bill Cobourn, attributed the brand’s strength to its people’s contributions, and the long term investments the company had made in transforming its technology, services and skills, over the years.
“Overall the Index shows how long established brand names like ours are as strong as new entrants in the technology and consumer sectors.
That’s critical to our strategy to attract and develop talented people, driving our growth in new, technology enabled markets, with startups and established businesses alike,” he added.
and then