Pride Evy is a dynamic content creator, influencer, and digital marketing strategist, known for her captivating presence in the entertainment industry. With a background rooted in creativity and an ability to connect deeply with audiences, she has become a prominent figure in the promotion of music and pop culture. Evy is particularly renowned for her work in the Nigerian music scene, where she crafts engaging campaigns for top artists, helping them expand their reach and engagement with fans. In this interview with Segun Adebayo, she reflects on her career milestones, including the unforgettable experience of performing at the O2 Arena alongside global star Rema.
Performing at the O2 Arena is a huge milestone. How did it feel to share that stage with Rema, and what was the experience like?
Performing in front of 20,000 people and another 40,000 streaming live worldwide was a feeling of a lifetime. While I’m used to engaging millions online, experiencing that direct, instant feedback with people cheering to every move was surreal. All I can I say is glory to God for the big feats I have been recording.
You’ve been featured in one of Rema’s biggest music videos, Charm. How did that collaboration come about, and what was it like working with him?
I’m not a video vixen; I’m a content creator, and Charm was the first video I ever featured in. I almost declined, but Mavins and Don Jazzy, who I regularly work with, encouraged me. Now, the video has over 100 million views on YouTube, and fans worldwide want Rema to perform it with me. It’s been a cornerstone in my career.
You’ve led promo campaigns for major songs like Oxlade’s Kulosa, Rema’s Charm, and Adekunle Gold’s Rodo. What’s your approach to creating engaging content for such big tracks?
I’m very intentional about my creative process. I immerse myself in the song and interpret it in my own way. My content is costly, but artists who approach me recognise its value.
As an influencer in the music industry, how do you balance promoting artists’ work while staying true to your personal brand?
My personal brand is my unique selling point. Born in Edo State, raised in Abuja, and now living in Lagos, I blend these experiences into my brand and creativity. This fusion gives me a distinct and international appeal.
What role do you believe influencers like yourself play in the success of modern-day music releases?
A music video alone is no longer as effective as it once was. Audiences now demand more, and this creates opportunities for content creators to bridge the gap and engage fans.
Losing an Instagram account with over 1 million followers can be devastating. How did that setback affect your brand and connection with your audience?
Losing that account was heartbreaking. I was devastated and even contemplated giving up. Thankfully, my friends, family, and colleagues, especially Janemena, encouraged me to start over. Don Jazzy continued to support me; collaborating on posts and helping me regain engagement.
Since starting fresh on Instagram, how have you navigated the challenge of rebuilding your following and engagement?
I’ve been working twice as hard and trying to outwork everyone else. It’s challenging and sometimes discouraging, but I have a future ahead, and I won’t stop until I get what I deserve.
Do you think losing your original Instagram account gave you a new perspective on social media and your career as an influencer?
Definitely. I’m now focused on building a brand beyond Instagram. I’m launching a YouTube vlog, starting my dance studio, and hosting dance classes. Social media can be overwhelming, so I post, then put my phone down and live in the real world.
How do you handle the pressure of constantly being in the spotlight, especially with such a significant following?
To be honest, I’m actually shy and prefer staying at home. I’m popular on social media, but in reality, I’m an introvert.
What advice would you give aspiring influencers who want to break into the music promotion space?
Just be yourself. Authenticity, consistency, and hard work are key.
With so many collaborations under your belt, how do you decide which projects or artists to work with?
Not everyone can afford my services, and if budget isn’t an issue, I’m still selective. The music has to be great for me to get involved.
How do you stay ahead of trends and keep your content fresh in such a fast-paced industry?
I draw from my background—Edo North roots, time spent with my grandma, and growing up in Abuja. Infusing my deep African culture into my craft sets me apart and gives me international appeal.
What has been the most rewarding part of your career so far, and what are you most proud of achieving?
Earning a living from my childhood hobby—dressing up, dancing, and making money from it. I’m able to support myself and my family, and that’s a blessing.
What challenges do you face as a female influencer in a predominantly male-dominated industry, and how do you overcome them?
The content creation space is more balanced, but we still work twice as hard for recognition. We also face harassment and safety concerns, but I’ve learned to navigate these challenges.
What can we expect next from you in terms of new projects, collaborations, or future goals?
I’m inspired by icons like Kim Kardashian, Kylie Jenner, Rihanna, and Toke Makinwa, who’ve turned social media engagement into revenue. My next step is launching my own products and transforming my influence into financial success. Thank you.
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