‘LG Electronics, leader in making kitchen smarter’

LG Electronics has always been on the frontline of bringing revolutionary technologies to its trend-setting consumers, so said an LG customer, Mr Albert Young, adding that, while striving to continuously refine its products, string enhanced functionality and aesthetically-pleasing designs, LG is revolutionising the concept of the home kitchen all-together.

“From creating unconventional microwaves in which one can ferment yoghurt or ovens that come with a rotisserie, LG is no stranger to innovating appliances to make people’s lives more productive and convenient.

“Even with all the consumer-friendly appliances and productivity-boosting technologies being introduced into the market, there is one kitchen appliance that is not being replaced in anyone’s kitchen anytime soon, the refrigerator. The LG InstaView Door-in-Door technology is a game-changer, one the Middle East region will surely embrace once they make their debut. It is one refrigerator that radically redefines one of the most essential household appliances with its cutting-edge technology, stunning design and sustainable capabilities,” said Young.

And Mr James Lee, President of LG Electronics, Middle East & Africa (MEA) commented: “It is an exciting time to be witnessing such disruptive technologies evolve. This award-winning refrigerator will fit in perfectly in any kitchen, making any kitchen a much more efficient part of the home ecosystem. The InstaView refrigerator is a testament to our consumer-oriented efforts to continue creating revolutionary technologies and user-friendly innovations to better the lives of our consumers and we look forward to welcoming more game-changing innovations in the future.”

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According to him, the fridge features a transparent glass panel – with just two quick knocks, saying that users can see what is inside without having to open the door and waste energy.

“The innovative tinted panel not only prevents cold air from escaping, it helps keep food fresher longer. Combined with the sleek stainless steel, smudge-proof finish, and your kitchen is transformed to a gathering place that reflects your personal style and you can be proud of.

“Additionally, the InstaView has an impressive capacity, giving consumers plenty of space to store food and cut down on trips to the grocery store. Another feature, the Slim SpacePlus Ice System is an innovation that provides a wealth of shelf space and even more room for door bins.

“The LG Linear Compressor and Dual Evaporators keep humidity and temperature at ideal levels to ensure your food is surrounded by cool, fresh air no matter where it sits in the fridge.

“In 2017, the InstaView refrigerator was recognised by Red Dot for successfully combining a beautiful appliance with interactive and intuitive technology. The fridge can also be controlled using the SmartThinQ application from your smart device and notifications and updates can be sent to users remotely. Owners will be able to manage their entire homes without needing to lift a finger,” Lee added.

It has been said that as energy-saving becomes a bigger priority in the Middle East, governments, organisations and individuals have largely been focusing their efforts to decrease energy consumption to more sustainable levels.

And according to sources, LG features intuitive, responsive designs that are created in a socially responsible way, so consumers can spend more wisely, make more informed decisions on buying specific technologies and generally impact the world.