Chairperson of the fourth National Spokespersons Awards (NSAwards) Jury, Professor Mabel Evwierhoma, said that the 20 honourees at this year’s edition of the award, held in Abuja, represented those that met the assessment criteria adopted by the jury in selecting winners.
Some of the criteria, the don stated, were based on communication objectives, clarity of strategy, theme and relevance, channel selection, creativity and innovation, storytelling and framing, engagement with the audience, use of new technology, effectiveness of communication and professionalism.
“The jury received the entries from the 151-page document on March 5, out of which three candidates were shortlisted in each category out of 224 nominees. Those who received at least 50 percent of the vote were chosen as nominees. Some of the entries demonstrated originality and solutions to contemporary challenges, while others provided evidence of the professionalism and effectiveness of their campaigns.
“The three finalists were asked to submit a two-minute video of their campaigns for ultimate selection in the Spokesperson of the Year category, which is the flagship award, but only two, Reuben Muoka and Abdullahi Maiwada, responded,” the scholar stated.
The chairman of the Award Coordinating Committee and immediate past chairman, Lagos NIPR, Segun Mcmedal, commended the Nigerian Institute of Public Relations (NIPR) for partnering with Image Merchants Promotion Limited (IMPR), publishers of PRNigeria and the Spokespersons’ Digest in hosting the fourth National Spokespersons’ Awards and making it a success.
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