In an era dominated by the digital landscape, real estate professionals are redefining success through the creation of robust online ecosystems. In a conversation with Nigerian Tribune, Collins Oforgu, CEO of Evaluate Media, shared insights on constructing and expanding these digital realms that can ultimately propel businesses towards unprecedented growth.
“Consider your digital ecosystem as the heartbeat of your online presence, encompassing websites, blogs, social media, videos, and more. It’s not merely a collection of assets; rather, it serves as the virtual gateway to your business,” Oforgu said.
According to him, a meticulously crafted digital ecosystem proves to be a game-changer, enhancing lead generation and deal closure, streamlining operations, and simplifying transactions for a thriving business. He emphasized that successful ecosystems are built on compelling content, accurate audience targeting, and efficient applications.
“Strategically built digital ecosystems significantly contribute to revenue generation in real estate. Effectively communicating your value proposition through digital assets attracts and converts leads into successful deals. Educating clients with pertinent information and simplifying transactions further contribute to a thriving ecosystem,” Oforgu added
He said that “In a world where time is of the essence, a well-built digital ecosystem, equipped with tools such as prop-tech apps automating paperwork and AI messaging platforms streamlining client communication, becomes a substantial time-saver.
“Constructing a digital ecosystem mirrors the process of building a house—starting with a location, foundation, frame, and finishing touches. “Identify where your target audience resides online. Utilize popular national portals, social media accounts, and possibly a website to represent your business. Define your unique value proposition. This becomes the core message across all digital assets. Ensure seamless connections between your marketing channels and digital assets to create a purposeful flow for lead generation and deal closure. Quality content serves as the finishing touch, enhancing the value of your service in the real estate sector.”
While the digital revolution in the Nigerian real estate sector is not a recent phenomenon, the COVID-19 pandemic of 2020 accelerated the need for businesses to embrace digital ecosystems. Real estate companies amongst others learnt to adopt digital means to generate new business, marking a paradigm shift in the industry though many are still yet to fully adopt these systems and mostly because they do not know how to.
Oforgu added that “Digital ecosystems thrive when information is structured around real estate assets. Placing the asset at the core of the technological architecture allows for the continuous generation of new, valuable information. This approach results in digitally ‘alive’ assets, constantly updated and contributing to the overall efficiency of internal processes and client relationships. This is the key concept Evaluate Media has applied in assisting over 250 real estate businesses in structuring for accelerated growth.
“To ensure an effective digital ecosystem, companies are urged to consider key aspects like data strategy, seamless software integrations, maximizing pull and push marketing tactics and minimizing external interactions. “Businesses are transitioning from using software for internal efficiencies to making it a part of their value proposition. A superior digital client experience and well-structured ecosystems are becoming differentiators. As businesses invest more in their digital strategies, the ability to create flexible, easy-to-adapt, and robust digital ecosystems will be key to success.”
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