Global online traffic increases as Cisco outlines broadband strategies

Remote healthcare services, streaming video and gaming, internet traffic have increased by 25-45 per cent in many regions across the world during the COVID-19 pandemic, the new Cisco new report has said.

According to Cisco, this is only a glimpse of the traffic volume that will emerge in the 5G era, with 29.3 billion connected devices expected in 2023.

Against this backdrop and during its Cisco Live 2021 virtual conference, Cisco announced its strategy to help communication service providers and web scale companies connect, secure and automate their networks.

According to the company, internet architecture needs continuous care and attention to support the world’s ambitions.

It added that over three billion people are still without access to the internet, a digital divide continues to develop where many are without access to vital information, learning and opportunities.

“The need to transform how we build networks is critical,” the company stated.

Mr Jonathan Davidson, Senior Vice President and General Manager, Mass Scale Infrastructure Group, Cisco, said: “Cisco has spent the last five years researching and investing in this portfolio of innovation, focusing on how to help our customers deliver the best internet, while being able to grow revenue, reduce their costs and mitigate risk.

“By helping our customers make the right decisions for their networks today, we are setting the world up for success, to connect more people, places and things than ever before. We can all look back on this point in time in the next ten years and celebrate how we rose to the challenge and did the right thing to take care of the internet.”

Cisco asserts that network operators are under increasing pressure and need to build networks to grow and extend the internet to more areas.

The company, Davidson said,  has rolled out its Converged SDN Transport blueprint to help service providers converge multiple networks “into a common, cost efficient and secure infrastructure with enormous scale.”

Other highlights from the Conference included the introduction of the new Cisco Cloud Native Broadband Network Gateway for telco customers, the announcement of Cisco Silicon One Q200 series chips offering up to 14.4 Tbps total capacity and Crosswork Cloud to deliver a new application called Traffic Analysis. This offers a comprehensive view across network peering points.

“We are at a unique point in time in which we can shape the future ahead of us and to do that, we need the right technology to form the foundation,” said Mr  Chuck Robbins, Chairman and Chief Executive Officer of Cisco.

“With the innovation we are delivering this week, our customers around the world will not only be able to connect, secure and automate the future of IT, but also leverage technology to truly power an inclusive future for all,” he added.

In early January, the company listed several key tech trends for 2021, including driving experience (and safety) through sensors, app-enabled agility and resilience, from customer experience to brand excitement, and consumption models for the tech you actually need.

Another prediction by the company is that the introduction and expansion of 5G and Wi-Fi 6 networks will improve bandwidth, speed, and latency, and reach areas where fibre is prohibitively expensive.



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