Meet Emmanuel Adediran. A Business Unit Director. His recent recognition at the Brandcom Awards 2023 as one of the Top 35 under 35 marketing and communication professionals is a testament to his dedication, expertise, and passion for the industry.
With over a decade of experience in the field, Emmanuel has consistently delivered world-class marketing and media solutions that have propelled brands to market leadership positions. His expertise spans across diverse sectors, including FMCG, FinTech, Telecoms, and more. Currently serving as the Business Unit Director in OMG WeCA, the largest media Agency Network in the region, Emmanuel is not just a leader but a changemaker.
His role involves driving business growth for an expanding portfolio of clients while also spearheading the adaptation of global network initiatives and best practices in the local market. His dedication to both his profession and his clients has not gone unnoticed.
Emmanuel’s professional and academic achievements have garnered numerous local and international awards. Notable accolades include the Media & Marketing Global Award 2022 (the first in Africa), Festival of Media Global Award 2021 and 2023 (again, the first in Africa), and the WARC Awards for Effectiveness in Partnership with Cannes Lions 2023 (a groundbreaking achievement for Nigeria).
In addition to these prestigious awards, Emmanuel has received recognition as the Young Media Pro West Africa Champion in 2017, was a two-time Cannes Young Lion Champion in 2016 and 2017, and the recipient of the Top Paper Award in Integrated Marketing Communications from the Association of Business Executives (ABE UK).
Beyond his individual achievements, Emmanuel is a firm believer in the democratization of knowledge and strives to elevate the marketing practice to global standards. He has actively engaged in initiatives beneficial to the industry, including contributing to the annual Media Facts Book since 2016, providing vital insights about the media landscape in Nigeria and the WeCA subregion.
In 2023, Emmanuel’s commitment to knowledge dissemination led him to contribute to the book “Africa’s Gold Mine,” authored by Professor Uchenna Uzo, Academic Director of the Africa Retail Academy of the LBS. He has also spearheaded the 1st Annual Top Media Trend Forecast webinar for Nigeria in partnership with LBS and Geopoll, a testament to his dedication to keeping the industry informed and prepared for the future.
He was recently appointed to join the committee set up by the Advertising Regulatory Council of Nigeria (ARCON) to establish the size and contribution of the marketing communication industry to Nigeria’s GDP
When asked about his reaction to being honored at the Brandcom Awards 2023, Emmanuel expressed his gratitude and commitment to the industry. “I am truly humbled by this recognition,” he said. “It is a testament to the hard work and dedication of the entire team at OMG WeCA and our commitment to pushing the boundaries of marketing and communication. I see this as a responsibility to continue elevating our industry and sharing knowledge.”
In conclusion, Emmanuel’s journey in marketing and communication is nothing short of remarkable. His achievements, passion for knowledge sharing, and dedication to the industry’s growth have not only earned him well-deserved recognition but have also inspired a new generation of professionals to strive for excellence. As we celebrate his success at the Brandcom Awards 2023, it is clear that Emmanuel is a rising star in the marketing and communication world, poised to make even greater contributions in the years to come.
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