THE management of CentrespreadGrey has identified the agency’s reputation and its track record in the nation’s Fast Moving Consumer Goods (FMCG) category, as some of the factors that swayed, in its favour, the marketing communications account of Euro Global, recently.
Euro Global Foods and Distilleries recently chose CentrespreadGrey, ahead other competing agencies, to manage its marketing communication account in the country, after a keenly contested pitch that featured some of the nation’s brightest advertising agencies.
The scope of assignment on the account covers creative, production and strategy, among others.
Speaking on the new account, the agency’s Chief Operations Officer, Mrs Tola Obi expressed the belief that, besides its age-long reputation, the agency’s affiliation to the Grey Group, had actually adequately prepared it to effectively deliver those communications services, in tune with the global trends.
“The international reputation of the Grey brand, as well as the proven capacity of Centrespread in the Nigerian FMCG market played a role in winning the account.
“The CentrespreadGrey approach is a combination of international best practices, with a resourceful knowledge of the Nigerian market spanning over 35 years,” she said.
and then