Two leading industry stakeholders group in the Nigeria’s telecoms industry, the Association of Telecommunications Companies of Nigeria, (ATCON)and Association of Licensed Telecommunications Operators of Nigeria (ALTON) have endorsed the Miss Telecoms Nigeria beauty pageant, an initiative of DFO Media Concept organised in conjunction with DAK Marketing Services Limited.
Speaking during a press conference held at the Main Auditorium, University of Lagos (UNILAG) last week to announce the beauty contest, the Chief Organiser, Mr Festus Ogana disclosed that the Miss Telecoms Nigeria endorsement from both associations was given in 2018.
He said that the event is designed to celebrate the Nigerian telecoms industry and also promote the Nigerian rich culture, saying it is also to celebrate Nigerian Telecommunications Industry for her good performance in the past 18 years.
He added that, Miss Telecom Nigeria, is about celebrating the rich Nigerian Culture in a very unique way.
The peageant entitled “Miss Telecoms Nigeria” is scheduled to hold on July 27 and it targets Nigerian young ladies within the ages of 18-30 for participation.
Banditry: Seven Zamfara Emirs under security watch
He said that Nigeria is a colourful combination of cultures and landscapes, a place that fully embraces its African heritage and celebrates its diversity adding that the Nigerian telecom industry has helped in many diverse ways to boost the Nigerian cultural heritage.
Speaking further, Ogana said: “For close to two decades now, the Nigerian Telecommunications Industry received a boom with the introduction of the Global System for mobile Communication (GSM). From then till date, everything we do in Nigeria revolves around the telecom industry.
“Everyone irrespective of age, social status and even literacy level, go about with mobile phones and connect to global debates. Telecommunications has positively changed our ways of living-the way we think, relate and transact businesses. This has been made pronounced with the global acceptance of the social media which is powered by the ICT/Telecom industry,” he concluded.
Also speaking at the press conference, the Chief Executive Officer, DAK Marketing Services Limited, Elder Dede Kalu, expressed his delight on the Miss Telecom Nigeria concept saying that the overall winner will represent the face of the Nigerian telecom industry.
In his words, “there is no gainsaying the fact that the Nigerian telecoms industry has contributed immensely to Nigerian growth. The industry has supported Nigerian culture of hard work and self-reliant as seen in the growth of many businesses that are offshoot of the telecommunication industry. The industry has done so well and has significantly contributed over 5.5 percent to Nigeria GDP and Economy in the country. Therefore, Miss Telecom will be presented as a pageant that celebrates our rich cultural beliefs and heritage and the Nigerian telecom industry.”
The Executive Secretary of the ALTON, Mr Gbonlahan Awonuga in his speech while applauding the initiative said that the idea of having a beauty model to address the challenges and problem in the industry is long overdue saying that it will go a long way to lend voice to the advocacy objectives of ALTON.
He called on key stakeholders in the industry to support the quest of the organisers to add their voice to the full benefit of telecoms services still lacking in the country.
In his speech, while giving reasons for endorsing the Miss Telecom Nigeria, the ATCON Executive Secretary, Mr Ajibola Olude said that the endorsement is based on the need to use broadband internet to promote the culture of the Nigeria nation.
and then