Football is currently one of the most popular sports in the world and is known as the “world’s first sport”. The spirit of positive, hard-working and courageous football has made football a common language around the world across barriers such as age, race and gender.
During the Africa Cup of Nations, Chery carried out a series of football-related activities on social media platforms in various African countries, actively encouraged fans to participate in the activities, and prepared exquisite gifts for fans. As the game came to an end, we delivered gifts to award-winning fans from various countries to share the passion and glory of football with the fans.
Africa is Chery’s strategic layout market, in Africa Chery has entered 15 countries, Chery has an assembly plant of CKD in Egypt, and established a wholly-owned subsidiary in South Africa. At present, Chery is deploying SKD production in various African countries to improve the level of local manufacturing, while bringing many local employment opportunities to help Africa’s economic development.
In addition to the African region, Chery continues to carry out a series of sports marketing activities in Chile, Ecuador, Brazil, Russia, Argentina, Costa Rica and other places that love football. With the dual help of sports marketing and brand internationalization, Chery has achieved counter-trend growth in the cold winter of the automobile market. Up to now, Chery has ranked first in the export of Chinese brand passenger cars for 19 consecutive years, with global users exceeding 10 million and winning the trust of users in more than 80 countries and regions.
On 25 March 2022, the FIFA World Cup Africa Qualifiers will begin. The participating teams are: Democratic Republic of the Congo, Morocco, Mali, Egypt, Tunisia, Cameroon, Algeria, Ghana, Nigeria, Senegal. It is worth mentioning that among the ten countries, Chery has entered 5 countries. Like the African Cup of Nations, Chery also prepares a series of fun activities and gifts for fans on the Facebook platform, please pay attention to Chery Nigeria FB and cheer for the World Cup with Chery.
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