AMFEST EXPO tackles industry challenges

The Lagos edition of the creative industry business summit organised by the AMFEST EXPO project and themed ‘African women in arts and culture conference’ was held in Lagos recently. The bespoke creative industry meeting was held at the Oriental Hotel, Victoria Island in Lagos and catered to professionals in the music, film, fashion, food and creative arts industries.

Just like the Ghana edition of the conference, it brought together women experts and business leaders in different disciplines in the creative industry to discuss the growth of the creative sector and the value chain of her businesses. Among the discussions was how creative industry practitioners could leverage the size of the African market for better economic returns. Talks were held around the need to always deliver quality products and services, networking beyond Nigeria for artistic and cultural exchanges, and the need to be more aggressive in gaining showcase opportunities beyond geographical boundaries.

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The foodAMFEST culinary conference included Mr Shile Jadesimi (an international chef, investor and hospitality expert); the creativeartsAMFEST conference had Mrs Esther Akinnukawe (Chief Human Resource Officer of MTN PLC, Nigeria) and the fashionAMFEST had Tonia Ahanor (a beauty pageant consultant).

The AMFEST EXPO project director, Mr Olukayode Adebayo, also announced Kigali, Rwanda and Dubai United Arab Emirates, as locations for the remaining meetings for 2019.

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