2020: Ampofowaa lunches Osena collection

African fashion has grown over time and the growth is in no way slowing down as new fashion trends keep coming out. In the mist of this growth one clothing fabric stands out amongst all the materials used for designing beautiful outfits. It’s the Ankara, the fabric is used to make a growing number of fashion items, like bags, shoes, dresses, jewelry and countless accessories. This development has led to a change in the general perception of the Ankara fabric worldwide. According to the article Fashion Reborn, “The destiny of the once-before cheap Ankara fabrics has undergone a magical transformation. The elegant creativity of the designers has made it a preferred choice of the rich and celebrities…”  The African print fabric has evolved from cultural attire to a glamorous wardrobe must-have and right now the spotlight is on Africa. It is also a very versatile fabric and fashion brands and fabric suppliers have manufactured Ankara prints on fabrics like chiffon, silk, spandex, and so on, they have used Ankara designs for clothing such as kaftans, Iro, and Buba, jumpsuits, and more.

While Ankara African Textiles is creating innovative looks across the continent for the world, in Africa, designers are doing just the same Albert with a difference. They are concerned with changing the Western taste of their people, giving power and employment to locals versed in the art of making these fabrics. The most significant of this new class of designers is Rhoda Ampofowaa Sampson the CEO and FOUNDER of GLODEZ AFRICANA. Her designs in this new collection “OSENA 2020” redefine what former tailoring for women should be. She uses a never-before-attempted combination of different Ankara patterns you can’t tear your eyes away from.

For Rhoda and her brand, the OSENA collection is an expression of pride, emotion, tradition, trust and commemoration. It is a declaration. A lot of time and effort goes into making each the design’s particularly with all the restrictions occasioned by COVID 19 pandemic lockdown. The array of designs like the GLODEZ odensa, Madepa, Osena, and Esiname are symbolic of the purpose and identity of each of the design. These designs in OSENA collection are indicative of the social status, ingenuity and loyalty to unique tribal origins thereby increasing their cultural significance. This colorful styles and designs are a direct reflection of the vibrant and colorful African landscape. Various patterns and Ankara prints and designs are now widely used.

To Rhoda, the OSENA collection is a classic example of African fashion being more than just collections of designs, it represents a rich culture heritage that has influenced trends and cultural values around the world. The collection is a reminder of the incredible beauty and diversity of African culture. Each design is unique and showcases the creativity of Rhoda and her team. The collection will obviously influence fashion trends across various African countries and the world. Many designers have surely been inspired by Rhoda and will incorporate her designs into their collections.

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