Disclosing this in an exclusive interview with Brands & Marketing, at the unveiling of the products in Lagos, recently, the Managing Director of Cryogeny, the official importer of the product, Mr Yemi Bilesanmi explained that the brand was being officially introduced into the nation’s market, after its range of products had been successfully tested, over a period of years at some designated corporate organisations in the country.
He explained that the new products, which range from one horse power air conditioner to others big enough to power a huge stadium, are being introduced to meet the diverse cooling needs of Nigerians.
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The Cryogeny boss further explained that the company would be partnering with Perabeam, a reputable sales and distribution organisation, to ensure that the products are accessible in every nooks and crannies of the nation’s air conditioners’ markets.
“The way the whole thing will work is that while we at Cryogeny, a trading company and a subsidiary of Perabeam, brings in those Inventor products, it will now ride on the back of Perabeam which has fifty years experience in sales, installation, maintenance and hire to get the products to the market.
“So if Cryogeny brings in the equipment, Perabeam would have gone to look for those jobs because they have the technical competence,” he stated.
He added that one of the uniqueness of the new products is the fact that they could be controlled from where, with an internet –compliant devices.
Mr Bilesanmi further explained that the new products were being introduced to take care of some of the gaping voids in the nation’s air conditioners’ market, and further enrich the experiences of the users.
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