For four days last December, XChange 100, a consortium of event promoters led by media mogul, Tajuddeen Adepetu, locked down Eko Atlantic Energy City in Lagos State.
The platform which serves as a venue for different events in the busy Yuletide season had all-day lined-up events for the scheduled period of December 20-23. It was a daunting task that kept the organisers mostly on their toes.
XChange 100 crowned the events of the season with the Soundcity MVP Awards which was held at Eko Convention Centre.
The awards is steadily positioning itself as the biggest music rewarding system in Nigeria. Last year, Burna Boy took the concert trophy of the African Artiste of the Year. The African Giant contended again for the honour against the likes of Davido, Tiwa Savage, Yemi Alade, Diamond Platnumz, Shatta Wale, Sho Madjozi and Wizkid.
When the consortium birthed in 2018, only three events marked the inaugural edition. It kicked off with a first of the kind lifestyle award show tagged ‘Spice Lifestyle Honours’.
The recipients of the award then included Guaranty Trust Bank, Dangote Foundation, Dimeji Alara, among others. Award-winning artiste Asa headlined the star-studded show alongside Teni and Adekunle Gold.
Last year, however, saw the organisers raising the bar higher. More events were added to the festival which was said to have cost N1 billion.
and then