It was an atmosphere filled with commendation at the book launch event held last Saturday, 22nd February 2020, at the Mustapha Akanbi library, Ilorin.
The new book titled; “How To Bring Your Customers Back” was authored by Ahmed Omotosho, a former PRO of Student Union, University of Ilorin and a seasoned Customer Support Consultant who believes that customers are the life-blood of business and must be retained for sustainability.
The book tells how customers are the backbone of any thriving business and it also explicates the importance of retaining them for the sustainability and continuity of such business.
It further defines the steps and presents the models on how one can maximize one’s business advantage and conquer the fear of losing customers to the raging competition. The book is filled with powerful, yet, simplified nuggets on how to really bring one’s customers back.
In his remark, the Chairman of the Occasion, Dr. Abdul Jimoh Muhammed, who is the current Rector of Kwara State Polytechnic, acknowledged the effort of the author and noted that people, the youth especially, should draw inspiration from the book. He said: “This book is thought-provoking and a must-read for every individual. It is so sad to see how the youth had flooded and concentrated on a particular business without thinking on how to explore other areas; hence, they find it difficult to build their respective human capacity at their own peril.”
He stressed on the need for youths to be business-oriented and encourage them to pay less attention to seeking job opportunities.
In her own presentation, Mrs. Yinka Yahaya, the CEO Tamira Fabrics, drew the attention of the audience to some captivating questions in the book and described how the book addressed critical issues of entrepreneurship. She gave insight on how entrepreneurs can manage their customers, by taking the four basic actions: Listening to customers, apologizing when necessary, showing a sense of appreciation and obtaining feedback on one’s products and services.
She concluded her presentation by noting that Integrity is the best tool in dealing with customers, as no business can survive if the lie is the order of the day.
Another speaker at the event, Ms. Fasilat Jumoke Rafiu, the CEO of Bundleseelah, hinged on the significance of open communication skills with customers, which must be prioritized by every entrepreneur who wants to scale through business hurdles.
She noted that the biggest mistake entrepreneurs make is failing to retain their customers is their first impression and manner of approach which, often time, is a matter of serious concern. She, therefore, urged all and sundry to add to their archives by buying the book to achieve an unprecedented change in their business and their everyday life.
The author, Ahmed Omotosho, in his address, advised entrepreneurs to show the sincerity of purpose when dealing with customers. He expressed his profound appreciation to Almighty Allah, and also thank all invited guests for gracing the occasion.
He, therefore, encouraged readers and well-wishers to buy both the hard and soft copy of the book through this link: https://bit.ly/38igpav
The event had in attendance; Dr. Usman Akanbi, the CEO of Mustapha Akanbi Knowledge Platform, seasoned entrepreneurs, development advocates, student leaders, among others.