Chioma Ezeamama, a Fashion designer and Creative Director of Chiviaxclusive_Coutoure, speaks about her passion.
Based in Lagos but originally from Imo State.
Chioma studied History and Diplomatic Studies at the University of Port Harcourt, Choba, Rivers State, Nigeria.
Giving an insight to what Chiviaxclusive_Coutoure, represents, Olivia noted that, “Chiviaxclusive_Coutoure, is a female fashion brand that has been in existence since 2015.
“Initially I started with crochet piece and in 2017 I incorporated female apparels mostly Couture and bridals.”
On what stirred her interest in fashion, the creative director said, “From as early age of 5, I already knew what I wanted to be in the future.
“This desire was kindled in my mind by my nanny who was a professional tailor.
“I was often left in her care so I used to follow her to her tailoring shop after school hours and holidays.
“I started picking interest out of curiosity of how a long rectangular shaped fabric could turn to a beautiful piece of art.
“I would pick piece of these fabrics and try to imitate her and create beautiful outfits for my Doll.
“After completing my primary education, while waiting for my result to be admitted into high school, I didn’t want to be idle so I learnt how to crochet from our security man’s wife.
“I quickly realised that it was more fun and the materials was easily accessible and affordable for me as it doesn’t require a machine or any other equipments I couldn’t afford at that stage of my life.
“Then in 2015/16 after attending a fashion school and working briefly for other brands and cooperate companies, I decided to set up Chiviaxclusive_ Coutoure Fashion House and it has been in existence till date.”
The fashion creative also spoke about the highlights of her fashion career.
She said, “Highlights of my fashion career are numberous, the fact people get to wear my outfits and then refer me to their families and friends when being asked who made your outfit is exciting enough but my most highlights is seeing my works in diaspora and worn not just by Africans but also other races is fascinating.
“I have always wanted the brand to be known home and abroad.
“Secondarily been featured and tagged in various fashion blogs website is something that leaves me speechless and grateful for the gift of talent.”
On her role model in the fashion industry, Olivia said, “As the day goes by I tend to understand fashion is versatile, growing up I watched spice TV a lot and had numerous fashion role models some I don’t even know their names because I was quite young to take note but now my fashion role model is Leoalmodal.
“I always get fascinated by his masterpiece and always wondered if they went through rigorous process to come out that perfect.
“I also love Lakkimy Fashion, Somobysomo. These are designers that do extremely so well that I see myself in them as their crafts interpretes my likes.”
Speaking on her dreams, She said “There is no limitations to dreaming big and I always believe the Sky is so big for all the birds to fly.
“I see myself overtaking the present top fashion designer now as I believe in times and season.
“I aspire to go international someday and this has always been my Affirmations. Chiviaxclusive_Coutoure has been in existence for 7 years though it was birthed previous years before but more like a hobby.
“So, in five years I see Chiviaxclusive_Coutoure going international .
“With the way we ship abroad it seems as though my niche has been craved to accommodate my diaspora clients so as to make my outfits easily accessible round the globe.
On giving back to the society, Ezeamama stated that the company has produced free school uniforms for school pupils in Onitsha Anambra State.
She said, “I’m proud to say that Chiviaxclusive_Coutoure has produced free school uniforms for pupils in Louisville Academy in the Eastern part of Nigeria (Onitsha) as it’s my place of birth.”
and then