A youth oriented, music and sports radio station, Jamz Fm 100.1 Fm, Ibadan will on September 23 hit the airwaves.
The radio station owned by veteran broadcaster, Mr Femi Sowoolu, and located at Felele area of Oyo State capital, Ibadan, will also focus on socially driven, informative and empowerment programmes aimed at impacting the youth with requisite educational values.
The goal of the station, according to Sowoolu, is to be a radio station that is socially responsible to its immediate environment and Nigeria as a whole, providing a lot of information and news.
Sowoolu said, “We are a top 40 urban contemporary radio station. We are targeted at the youth, but we also intend to bring up intelligent issues and find ways by which we can empower our people. We want to be an up-to-date, developmental station.
“We shall provide a whole lot of information, titbits, empowering issues, socially driven programmes, empowerment programmes by which we intend to help the youth through educational values. We want to delve into helping education, helping schools. Radio has to go back to many of its traditional ethos, which has been abandoned over the years, that is, education, information, entertainment.
“We want to be the number one station in this entire area in the shortest possible time. We want to go back to the basics of radio because we have lost it. We have our best voices in this area. We have the knowledge, capacity and wherewithal to create content that we think is relevant to the community and will excite the advertiser.
“We know that the biggest challenge for any radio organisation in Nigeria is power. We know these challenges, but in less than two years, our station intends to be very successful and number one,” he said.
Sowoolu’s Jamz 100.1FM Ibadan hits airwaves Sept 23
