Brand expert and founder of The Iconic Brand Africa (TIBA), Omobabinrin Osideko, has revealed that her passion for excellence inspired her to found the organisation through which she creates a platform for learning and development, collaboration and networking, and celebrating individuals, brands, and businesses.
Osideko made this known on Saturday in Lagos during the sixth edition of the TIBA Conference and Awards event, with the theme ‘Redefining Excellence in Business and Career’.
She stated that over the years, she has noticed that it is the same set of people, mostly celebrities and other famous people in society, who keep winning awards, year in and year out.
She however said that other people are doing excellently well too but are not reckoned with.
“But we reckon with them at TIBA, and this is why we are awarding them for their contributions to society,” she said.
Omotola Adedapo, chairperson of TIBA’s advisory board, noted that the theme of the conference is in order and seeks to remind people and businesses that they have the power to craft success stories, redefine achievement paradigms, and forge a brighter future.
“As we gather today, remember it is a day of opportunities. Connect with like-minded professionals, forge relationships, and harness the wealth of knowledge shared,” she charged the audience.
Delivering the keynote speech, Phoebe Dami-Asolo, Senior Franchise Director at a renowned FMCG in Nigeria, spoke extensively about the value and culture of excellence in personal, business, and professional development.
Dami-Asolo stated that given the economic realities of the country and the many bills to pay, no one seems to care about excellence anymore.
She described excellence as striving to be the best in anything one chooses to do, emphasising that there are standards to be observed for people, brands, and businesses to do their work with excellence.
Dami-Asolo however added that most people are not living up to these standards and rather do their work without a touch of excellence.
“Excellence does not chase after us, we chase after excellence, which means we have to put in the work,” she said.
The first panel session — anchored by Damiola Busari — had Atinuke Babatunde, founder of Brand Fusion; Lara Yuke, Head of Human Resources at Flour Mill Nigeria; Olusoji Oyawoye, MD/CEO of Resource Intermediaries; and Orifunke Lawal, founder of Ladies with Balls.
Each panelist shared insights into their journey toward excellence in their work and professional lives, highlighting their toughest times and how they managed them. They also discussed how to cultivate and sustain excellence for career success and development.
The second panel session — anchored by Emmanuel Nwajideobi — included Oghogho Inneh, Country Director at Nexford University; Bode Robert, CEO/co-founder of Dataleum; Ifeoma Chuks-Adizue, Executive Director at CAP Plc; and Victor Ufot, a wealth and success expert.
The panelists explored how to redefine excellence and apply it to life and business. They discussed how to develop skills that lead to excellence and how those skills can be leveraged to enhance personal and business brands.
The awards included two major categories: Personal Brands and Business Brands.
The personal brand awards were: Top 10 Exceptional HR Leaders, Business Leader of the Year, Social Impact Award of the Year, CEO/Founder of the Year, Distinct Positive Values Award, Edu Influencer of the Year, Leadership Award of the Year, Outstanding Entrepreneur of the Year, Young Personality of the Year.
Others were Top 10 Exceptional Professionals of the Year in Branding and Communications, Finance and Banking, Marketing and Communications, HR, Public Relations and Media, Real Estate, Sales and Marketing, Tech, Healthcare and Wellness, and Data Analytics.
The business brand awards included: Outstanding Corporate Brand of the Year, Fast Growing Business of the Year, Impactful Community of the Year, Innovative Brand of the Year, and Outstanding Business Brand of the Year.
The convener of the event unveiled Peace Okagbare as the 2024 Face of TIBA and presented a Lifetime Achievement Award to Pa Joseph Ayoade for his contributions to her life, family, and society.
Olusola Sowemimo and Dr Mojisola Olubummo unveiled the 2023 edition of The Crystals Magazine, an annual branding, lifestyle, entertainment, entrepreneurship, and personal development magazine of the organisation.
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