The Oyo State Signage and Advertisement Agency (OYSAA), on Wednesday, unveiled a new road map for advertisement in the state.
The new road map mandates advertising practitioners to do fresh registration, revalidation, submission of Environmental Impact Assessment (EIA), payment of presumptive tax of N3,000, and annual renewal of permit which shall be valid for 10 years.
Director-General, OYSAA, Temilola Adibi unveiled the new road map for advertisement at the 2022 stakeholders forum of third party practitioners in Oyo State held at the House of Chiefs, State Secretariat, Ibadan.
Represented by Director, Admin and Supplies, OYSAA, Mr Tunji Okanlawon, Adibi added that the recertification, revalidation, reconciliation and deregistration will be supported by Geographic Information System (GIS).
Adibi said the state adopted the new road map in recognition of the need to overhaul advertising practices thereby improving the advertisement landscape.
He charged the business community and other stakeholders to key into the new road map by ensuring regular and prompt payment of dues as well as abiding by the codified rules and regulations of OYSAA.
Speaking at the event, Lead Consultant in the informal sector in Oyo State and Chief Executive Officer, ITC Advisory Services, Mr Tunde Adaramaja said the consultant is going all out to sanitise the advertising space of Oyo State.
As part of sanitizing the industry, Adaramaja said there will be full enforcement of OYSAA rules and regulations, while not hesitating to blacklist illegal operators and take over cum cut illegal billboards.
Speaking in the same vein, Consultant to OYSAA, third party and Lead partner, BPLAN Advisory Services, Yomi Owojori said the state government had given them the mandate to stamp out indiscriminate structures, illegal practitioners, illegal billboards.
He added that it had a mandate to block all leakages, ensure every statutory advertising revenue is in the coffers of the state government and capture certified practitioners into its database using the Geographic Information System (GIS).
Giving further insight into the new roadmap, Director, Operations, OYSAA, Mr Lateef Adesina said upon fresh registration of practitioners, a newly designed registration code is to be issued aside from identification tag and electronic tagging put at N5,000 per tag.
He added that practitioners are to not only submit EIA but also structural designs and insurance policies of their structures, adding that the prescribed permit shall only be renewed if the agency is satisfied with the performance of the advertising operator.
Adesina warned that practitioners who erect signage or advertisement without being registered or obtaining cum renewing their permits are liable on conviction to a fine of N500,000 or imprisonment for three years or both.
In the case of an offence committed by a company, Adesina said the OYSAA stipulation is that each director of a company that approved the erection of an illegal structure shall be liable to a fine of a N1million or imprisonment of five years or both.
Henceforth, Adesina said all outdoor structures must have the agency’s identification tag, while owners of existing structures are expected to submit them to the agency for quality assurance control.
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