THE importance of models in nation building has been ignored. Models have been underutilised in the country. Models are symbol of love and they can make this world a better place for everyone if they are given the right support and opportunities to use their influences in service to their fatherland. The Nigerian modeling sector is a multi-million dollar sector and yet, the key stakeholders(models) are not given proper attention. In a situation where the old ones are not willing to leave, the new ones are striving to get opportunities while the aspiring ones can’t wait to be part of it. If more opportunities are not created, it becomes choked, which will result in different unsavoury happenings such as desperation to get jobs.
In many cases, there is no loyalty from models to their managers. Now, if you ask these models, they will give you convincing reasons why they refused to be loyal to their managers. But truly speaking, without the managers, the industry can’t grow and without the models, the managers are nothing. The solution is to create more opportunities for these models and facilitate expansion for managers.
At an event that was held in January, Eko models hangout at Airport Hotel, Ikeja, we heard so much from models and some could not hold back their emotions. Of a truth, models are hard working. To be a model, it takes a lot of discipline, consistency, tolerance and perseverance, amongst other qualities. How will a state government improve in tourism if you do not pay attention to the wellbeing of models that are major players? I am of a sincere opinion that the government does not have an idea of the importance of models in the society, reason less attention has been given. An upcoming event which will be the first of its kind, Nigerian Models Parade with the theme “uplifting the beauty and diversities in modeling” will further project the essence of these models. Over 35,000 people are expected to witness the activities that have been lined up. It is hoped that they will have lasting impression.
Aside from showcasing diversities in modeling, there is a need to further create a synergy between models and corporate organisations. Of course, outstanding model managers will be honored and appreciated for roles they have played in the lives of these models. With the right support and motivation, I am certain models will take their rightful place as“the salt of the world”. Models have been limited for so long, therefore, it is time for Nigerian models to convincingly show their capabilities.
- Amuwo lives in Lagos
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