The 10th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs) was a night of dazzling displays, both on and off the red carpet.
Nigeria’s iconic lager beer, Goldberg, a brand, celebrates excellence and cultural pride, was one of the event’s proud sponsors.
The Goldberg Lager Beer added a touch of glamour with the “Omoluabi Ayato” , “Goldberg Oyato” Campaign.
Goldberg’s involvement wasn’t just about visibility for the brand but a deliberate attempt at helping showcase the beauty of African culture.
Senior Brand Manager for Goldberg Lager Beer, Kunle Aroyehun explained: “At Goldberg, we celebrate African achievement in all its forms, and that goes way beyond what’s on screen. Fashion is a vibrant expression of our culture, and we’re proud to celebrate it too.”
True to their word, Goldberg championed a special award at the AMVCAs’ Cultural Night event – Best Dressed Male and Female. This exciting addition recognized attendees who embodied the vibrant spirit of African fashion, further enriching the celebratory atmosphere.
In the usual way of making their loyal consumers part of all they do, the selection process for the winners was opened up with voting done online on Instagram with the #OmoluabiAyato hashtag.
In the end, Venita Apkofure emerged as the winner in the Female Category and Neo Apkofure, the Male category winner. Both delighted winners were handsomely rewarded with N1m each by the Goldberg Brand.
The AMVCAs itself was a three-day extravaganza, culminating in a star-studded awards ceremony, which saw Nigeria’s entertainment industry take centre stage, with some of the nation’s renowned actors, and actresses, such as: Wale Ojo, Kehinde Bankole, Femi Adebayo, among others, proving their mettles.
“By recognising not just the brilliance of our storytellers but also the elegance of our people, we create a more holistic celebration of African achievement,” Aroyehun added.
Goldberg’s multifaceted sponsorship of the AMVCAs underscores their commitment to nurturing African creativity in all its forms. It also expands the Nigerian Breweries brand’s involvement in the creative industry having consistently sponsored past musical and comedy shows.
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