The new Emirates campaign was launched on 1st November with a snazzy ad spot that showcased the airline’s award-winning inflight entertainment system ice and its diverse offering.
According to the President, Emirates Airline, Tim Clark, Emirates Airline has grown over time with brand promises to Nigerians unchanged, hence the new brand promise will not fail.
His words: “On this day in 1985, Emirates flew its first customers from Dubai to Karachi. While the airline has grown exponentially since, our promise to customers remains unchanged – flying Emirates means enjoying a better flying.”
Similarly, the Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand, Boutros Boutros declared: “The drive to innovate and ‘be better’ is hardwired into Emirates’ DNA, and this enables us to deliver air travel experiences that are comfortable and enjoyable in every cabin class, time and again.
Emirates was the first to introduce personal screens in every seat in every class, we led the way for better international telephone and Wi-Fi services onboard, we pioneered private suites in first class, brought bars and shower spas onboard, and we continue to introduce game-changing products like virtual windows.
and then