This will be the very first Nollywood title made available on iTunes.
According to a statement by BHM, the management brand of ELFIKE, Wedding Party 2, will also be made available in 24 countries around the world, making it yet the first Nigerian movie to reach such global distribution.
Directed by Niyi Akinmolayan, The Wedding Party 2: Destination Dubai, represents a triumph of ambitious Nigerian Filmmaking as its distribution mechanism is bound to make it the highest grossing Nollywood cinema movie of all time.
“In addition to iTunes, The Wedding Party 2: Destination Dubai, will be rolled out on other digital platforms which include Amazon Prime, Microsoft Video, Google Play, myFilmhouse, EbonyLife ON and the Nigerian Government’s satellite based SVOD platform, InView.
“Fans of Tinuade (Sola Sobowale), Bamidele (Alibaba), Dunni (Adesua Etomi), Dozie (Bankole Wellington), Felix (Richard Mofe-Damijo) and Obianuju (Ireti Doyle) will be able to catch up with them and with all the other great characters you know and love as we traverse the global from Lagos to Dubai,” the statement said.
ELFIKE Film Collective is an alliance of Africa’s leading studios – EbonyLife Film, FilmOne Distribution, Inkblot Productions and Koga Studios.
Mo Abudu, the Managing Director of EbonyLife Films said, “This is an important milestone for our continent and for us to tell our stories and put forward our perspective. We are very proud of our achievements in film and movie making, we consistently work to ensure we provide the best content for our audience.”
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Speaking about the distribution strategy, the Managing Director of FilmOne Distribution & Production, a member of the ELFIKE Collective and the distributor of the film, Moses Babatope also said, “Distribution doesn’t end in the cinemas. It starts there.
“There’s always an avenue and an experience that the fans are looking for. We just fulfil that need. FilmOne wouldn’t be the powerhouse it is without the support of its sister companies: Filmhouse Cinemas and myFilmhouse. It’s a thing of pride to see all three of these arms working in perfect sync and capturing markets at home and abroad.”
He also said, “FilmOne is making special discount codes available to online consumers of the movie. These will be customised to the film’s star-studded cast and pushed out via their social media handles.”
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